PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME2001	Human Physiology	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Dr. Öğr. Üyesi CANAN BAĞCI
Course Lecturer(s):	Dr. Öğr. Üyesi HANİFE YASEMİN KESKİN ERGEN
Recommended Optional Program Components:	None
Course Objectives:	It aims to gain basic information about the structure and functions of the human body from the cellular level to the level of systems. After a short introduction, the topics of muscles, nervous system, cardiovascular system, respiratory system, excretory system, digestive system, endocrine system and reproductive system will be discussed.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course students will be able to;
explain the processes of formation and maintenance of homeostasis in the body from the level of cell to the level of organ systems
explain the structure and function of the each organ system in human body
describe the regulatory mechanisms of the organ systems and the relationship between different organ systems
describe how we able to collect data about the health status of the subjects and about several physiological processes that take place in human body
describe the information that can be obtained about body via different measurement techniques (e.g. blood sample, electrophysiological data like ECG and EMG, pulmonary function tests)

Course Content

Physiology is the science of understanding how complex living organisms function from cellular level to organ systems level. This introductory course will focus on the fundamental concepts of human physiology. After discussing cell physiology, organization of human body and control systems, individual organ systems will be covered. Measurement techniques and the information that we can obtain from the collected physiological signals will also be covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to human physiology, brief information about medical terminology, general organization of body, homeostasis and control systems of the body
2)	Cell membrane, substance transport across the cell membrane, membrane resting potential, action potential
3)	Excitable tissues, structure of muscles (skeletal muscle, smooth muscle and cardiac muscle), muscle contraction
4)	Cardiac cycle, heart sounds, electrocardiography, cardiac output
5)	Regulation of the cardiac functions, paths of circulation, blood vessels, blood pressure
6)	Blood physiology; Skeletal system
7)	Respiratory system, gas transport, regulation of respiration
8)	Midterm
9)	Nervous system, nerve types, action potential, synaptic transmission, peripheral & autonomic nervous system
10)	Sensory physiology, regulation of body movements, states of brain activity,
11)	Digestive system, gastrointestinal organs, secretions, digestion and absorption
12)	Structure of the kidneys and urinary system, urine formation and elimination, fluid and electrolyte balance
13)	General characteristics of the endocrine system, Endocrine glands
14)	Male and female reproductive system physiology

Sources

Course Notes / Textbooks:
References:	• Ganong's Review of Medical Physiology. Barrett KE, Barman SM, Boitano S, Brooks H. McGraw-Hill, 2010 free online access to the latest edition of this book: https://accessmedicine.mhmedical.com/Book.aspx?bookid=2525 • Vander's Human Physiology: The Mechanisms of Body Function. Widmaier E, Raff H, Strang K. McGraw-Hill, 2013.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Quizzes	5	1	5
Midterms	1	3	3
Final	1	3	3
Total Workload			123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.