PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME1071	Introduction to Biomedical Engineering	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HAKAN SOLMAZ
Course Lecturer(s):	Dr. Öğr. Üyesi HAKAN SOLMAZ
Recommended Optional Program Components:	None
Course Objectives:	The objectives of this course are; - To introduce students to the field of Biomedical Engineering (BME) with the excitement of this rapidly growing field - To communicate students to the academic preparation needed for successful study and professional careers in the different sub-disciplines of BME - To guide and advise students for their future plans and studies - Providing students with information and support for other engineering or life sciences programs or different sub-disciplines of BME

Learning Outcomes

The students who have succeeded in this course;
Students who succeeded this course will;

- Have basic knowledge about the applications of engineering principles in biomedical engineering
- Know the definition of biomedical engineering and learn the areas of interest of biomedical engineers
- Know the applications of basic sciences in physics, chemistry, biology and mathematics in the field of biomedical engineering
- Know the definition and working fields of the clinical engineer
- Know to make research for providing solutions and methods to solve basic problems and interpret the results.

Course Content

- Fundamentals of biomedical engineering,
- To understand the relationship between biomedical engineering and clinical engineering,
- Fundamentals of physics, biology, physiology, mechanics and electricity and electronics,
- Fundamentals of biomedical instrumentation,
- Biosensors and their working principles,
- Optics and Photonics in medical applications,
- Medical imaging modalities.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Biomedical Engineering
2)	Biomedical Equipment Technology
3)	Fundamentals of Physics in Biomedical Engineering
4)	Fundamentals of Mechanics in Biomedical Engineering
5)	Fundamentals of Biology in Biomedical Engineering
6)	Fundamentals of Human Physiology
7)	Electrical Fundamentals of Biomedical Engineering
8)	Midterm Exam
9)	Biological Signals
10)	Bioinstrumentation
11)	Biosensors
12)	Biomedical Optics
13)	Principles of Medical Imaging
14)	Clinical Engineering

Sources

Course Notes / Textbooks:	Power Point slides will be available for student review.
References:	1. G.S. Sawhney, “Fundamentals Of Biomedical Engineering” ISBN (13) : 978-81-224-2549-9, (2007). 2. Joseph D. Bronzino, “The Biomedical Engineering Handbook Third Edition Medical Devices and Systems” (2006). 3. John G. Webster, "Medical Instrumentation, Application and Design" Fourth Edition, (2009)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Midterms	1	2	2
Final	1	2	2
Total Workload			144

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.