PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4350	Photo Essay and News Photography	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HALUK ÇOBANOĞLU
Course Lecturer(s):	Instructor HALUK ÇOBANOĞLU
Recommended Optional Program Components:	None
Course Objectives:	This course aims at inciting the students to develop a critically thoughtful, informed approach to magazine photography.

Learning Outcomes

The students who have succeeded in this course;
1. Identify basic terms of photo essay and news photography.
2. Illustrate a personal and practical approach to magazine photography and new media.
3. Execute exercises designed to develop a personal voice. Use editing skills, and unique elements in a work.
4. Acquire an overview of documentary photography.
5. Show dexterity in using all the settings and functions of the camera when taking editorial photographs.
6. Design a personal vision as a photographer.
7. Explore ways to develop a personal style while focusing on long-term goals.

Course Content

Each week, students will tackle a typical magazine assignment: read a manuscript, conduct research, conceptualisation, photography, print, edit, and present work as an opening spread to a story. The class will critique work in an open forum. Discussions will also cover the practicalities of model releases, fees, portfolio presentation, and job delivery. Slide presentations and lectures will offer an overview of the history of magazines from their original goals to how they operate in today's market. Guest photographers, photo editors, and art directors will share their perspectives on the field. Assignments, tailored to individual needs, styles, and objectives, guide students to develop a personal—and marketable— style.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction.
2)	Making of a photo journal and daily practise with the camera.	Assignment 1
3)	The perfect fit, tailoring your work for portfolio, website, gallery submission and business.	Working on the assignments.
4)	Photographing urban landscape.	Assignment 2
5)	Here and now: The essence of a place.	Working on the assignments.
6)	Travel photography and photo essay.	Assignment 3
7)	Discussions over composition, equipment, lighting, print style, and emotional weight in imagery, as well as the works of master photographers.	Working on the assignments.
8)	First editing, why is so important?	Assignment 4
9)	Black and White vs. Color photography.	Working on the assignments.
10)	Discussions over composition, equipment, lighting, print style, and emotional weight in imagery, as well as the works of master photographers.	Assignment 5
11)	Field trip.	Working on the assignments.
12)	Advance editing.	Assignment 6
13)	Oral presentations of assignments.	Working on the presentation.
14)	Final presentations.	Preparation for Final Assignment

Sources

Course Notes / Textbooks:

Wells, L. (2003). The photography reader. London New York: Routledge.

References:

1. Berger, J. (2008). Ways of seeing. London: Penguin.
2. Janus, E. & Lambert, M. (1998). Veronica's revenge : contemporary perspectives on photography. Switzerland Zurich New York New York City: LAC Scalo Distributed in North America by D.A.P.
3. Stahel, U. (2003). Well, what is photography? : a lecture on photography on the occasion of the 10th anniversary of Fotomuseum Winterthur. Winterthur, Switzerland Zurich: Fotomuseum Winterthur Scalo.
4. Wells, L. (2009). Photography : a critical introduction. London New York: Routledge.

Other resources and artists' books may include:

1. Ara Guler (Ed.Tavlas,Nezih). Fotocep, 2010.
2. Henri Cartier-Bresson. Thames and Hudson Gallimard, 2008.
3. Arabesk. Cobanoğlu,Haluk. Fotografevi, 2007.
4. New York Subway. Cobanoglu, Haluk. YGS, 2003.
5. Camera Work. Stieiglitz, A. Taschen, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Homework Assignments	6	4	24
Final	1	1	1
Total Workload			133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.