Week |
Subject |
Related Preparation |
1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
|
2) |
The functions of corporate advertising films |
|
3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
3) |
Identification of the participants of corporate advertising films. The phases of production. |
|
4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
|
PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
|
PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
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DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
|
9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
|
10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
|
GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
|
11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
|
GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
|
12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
|
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
|
|
Program Outcomes |
Level of Contribution |
1) |
They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). |
2 |
2) |
They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. |
2 |
3) |
They are aware of national and international values in performing arts. |
2 |
4) |
Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. |
1 |
5) |
They have the sensitivity to run a business successfully in their field. |
3 |
6) |
Develops the ability to perceive, think, design and implement multidimensional from local to universal. |
3 |
7) |
They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. |
2 |
8) |
They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. |
3 |
9) |
They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. |
1 |
10) |
They follow English language resources related to their field and can communicate with foreign colleagues in their field. |
1 |
11) |
By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. |
3 |
12) |
They can produce original works within the framework of an interdisciplinary understanding of art. |
2 |
13) |
Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. |
3 |
14) |
Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. |
2 |
15) |
They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
3 |