DIGITAL GAME DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4544	Corporate Advertising Production	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication. The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.The teaching methods to be used are:
Lecture: Information about Pr and corporation the general info about visual language, the general structure of media, the target and the process from the scenario stage to the broadcast of the ads visuality.
Case analysis: Results of ads, social media videos, press conferences, social media accounts visuals, broadcast results, impact of media tools used and comprehensive analysis
Applications: Camera, lighting and sound recording, editing workshops in the TV studio

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2)	The functions of corporate advertising films
3)	Identification of the participants of corporate advertising films. The phases of production.
3)	Identification of the participants of corporate advertising films. The phases of production.
4)	Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call.	GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5)	Designing the corporate advertising film budget. Preparation and presentation of the brief to production company.	GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6)	The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).	PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7)	The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.	PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8)	The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.	DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9)	The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.	GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs	GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11)	The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.	GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References:	Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	3	% 10
Homework Assignments	2	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Presentations / Seminar	2	6
Project	9	27
Homework Assignments	3	9
Midterms	1	3
Final	2	4
Total Workload		127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2)	Analyze, synthesize, and evaluate information and ideas from various perspectives.
3)	Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4)	Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5)	Understand the technology and computational principles involved in developing games and master the use of game engines.
6)	Understand the process of creation and use of 2D and 3D assets and animation for video games.
7)	Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8)	Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9)	Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10)	Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11)	Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12)	Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.