MEDICINE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4535	Digital Public Relations	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor AYSUN ŞABANLI
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to make the students to understand the new media, social media and the importance for PR. To make the students be aware of new media and social media. To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0
2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by.
3) Students will be able to identify and analyze the new rules of communication.
4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs.
5) Students will be able to identify the importance of blogs in terms of public relations practices.
6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices.
7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.)
8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication.
9) Students will be able to identify the diffusion of innovation.
10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make.

Course Content

Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Presentation of the course
2)	Introduction to new media. What is new media, what is social media? The differences between new media and social media.
3)	Corporate web sites and their useage by corporation
4)	Presentation of first assigment: Analyzing the corporate web sites	Searching and analyzing the corporate web sites, preparing a presentation.
5)	Marketing and public relations in online world. The new rules of online PR.	Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott
6)	Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger
7)	Viral marketing and diffusions of innovation	Searching the most popular and effective viral advertising
8)	Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional
9)	New tools for communication and PR practices (RSS, podcast, SEO, etc.)
10)	Online Media Relations. The new principles of writing press releases, online press releases
11)	Digital Campaigns and cases of Public Relations and Advertising / Guest participant
12)	Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis
13)	Student presentation of online corporate and/or brand crisis	Searching and analyzing the online crisis
14)	Review of the semester

Sources

Course Notes / Textbooks:
References:	PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge Online Public Relations, David Phillips, Philip Young Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	14	70
Homework Assignments	2	4
Midterms	1	3
Final	1	4
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.
2)	In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.
3)	In the provision of health services, prioritizes the protection and development of the health of individuals and society.
4)	Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.
5)	By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.
6)	Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7)	Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.
8)	Provides health services by considering patient and employee health and safety.
9)	In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.
10)	Takes good medical practice into account while carrying out his/her profession.
11)	Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.
12)	Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.
13)	Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.
14)	Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.
15)	Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.
16)	Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.
17)	The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this
18)	Shows exemplary behavior and leads the healthcare team during service delivery.
19)	Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20)	Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21)	Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22)	In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23)	Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24)	Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25)	In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26)	Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27)	Reaches and critically evaluates current literature knowledge about his/her profession.
28)	Applies the principles of evidence-based medicine in clinical decision making.
29)	Uses information technologies to increase the effectiveness of its work on health care, research and education.
30)	Effectively manages individual work processes and career development.
31)	Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32)	Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process