PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3550 | Special Topics in Public Relations | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Instructor SİNEM İNCE Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective corporate public relations management within organizations. |
The students who have succeeded in this course; 1) Understand the key concepts and approaches for effectively managing corporate public relations 2) Explain the role of issues management in corporate management 3) Differentiate between risk management, issues management and crisis management 4) Recognize the importance of relationship management in corporate public relations 5) Define corporate culture and its components 6) Understand the role of employees in corporate culture and corporate communications 7) Analyze the steps of a corporate communication management plan |
This course is designed to cover the topics of employee communication, corporate culture, issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing corporate communication management plans. |
Week | Subject | Related Preparation |
1) | Introduction: What is corporate communication? | |
2) | Employee Communication | |
3) | Employee communication | |
4) | Corporate culture - corporate philosophy | |
5) | Corporate culture - corporate identity | |
6) | Issues management | |
7) | Issue management examples | |
8) | Risk management | |
9) | Risk management - compared to issue management | |
10) | Relationship management | |
11) | Crisis planning | |
12) | Management of crisis preparation | |
13) | Sample case studies | |
14) | Developing corporate communication management plans |
Course Notes / Textbooks: | |
References: | Case studies for organizational communication : understanding communication processes / Joann Keyton, Pamela Shockley-Zalabak [editors] Corporate communication / Paul A. Argenti Corporate communication : a guide to theory and practice / Joep Cornelissen |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 75 |
Midterms | 1 | 3 |
Final | 1 | 4 |
Total Workload | 124 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 4 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 2 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 2 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 3 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 5 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 4 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 3 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 4 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 2 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |