| Week |
Subject |
Related Preparation |
| 1) |
Course introduction and overview
Public Relations, history and evolution |
|
| 2) |
Corporate Communication
Organizations and communication function
Internal and employee communication |
|
| 3) |
Corporate communication
Corporations communicating their vision, mission and values |
|
| 4) |
Culture
Hofstede's national cultural dimensions |
|
| 5) |
Hofstede's dimensions of organizational culture |
|
| 6) |
Cultures of the organizations
Power culture, role culture, person culture, task culture |
|
| 7) |
Assessing an organizations's culture
Midterm |
|
| 8) |
Individual and social approaches to communication
Social role theory
Role congruity theory
Transformational leadership |
|
| 9) |
Communication accommodation theory
Accommodation through onvergence and divergence |
|
| 10) |
Group communication theories
Groupthink |
|
| 11) |
Organizational assimilation and identification |
|
| 12) |
Employee communication channels
Media selection
Media richness
Traditional channels |
|
| 13) |
Employee communication channels
Online channels
Intranets
Blogs |
|
| 14) |
Change management, preparing employees for times of change
Overview |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design. |
|
| 2) |
Analyze, synthesize, and evaluate information and ideas from various perspectives. |
|
| 3) |
Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game. |
|
| 4) |
Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience. |
|
| 5) |
Understand the technology and computational principles involved in developing games and master the use of game engines. |
|
| 6) |
Understand the process of creation and use of 2D and 3D assets and animation for video games. |
|
| 7) |
Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process. |
|
| 8) |
Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process. |
|
| 9) |
Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation. |
|
| 10) |
Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice. |
|
| 11) |
Understand the process of game publishing within industry standards besides development and utilize this knowledge practice. |
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| 12) |
Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games. |
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