ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3541 | Employee Communication | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. HALUK GÜRGEN |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life. |
The students who have succeeded in this course; 1) Define the general terms related to the academic study of organizational communication. 2) To understand and explain theories and perspectives used to examine employee communication. 3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives. 4) Students will be able to demonstrate an understanding of barriers of effective communication. 5) To provide the student with an initial exposure to communication and organizational behavior theory and research. 6) Explain why organizations are resistant to change, and the impact of conflict within the organization. 7) Discuss how power and status influence the normal functioning of organizations and organizational communication 8) Explain how both employee and employer perceptions of each other can impact an organization. 9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances. |
By explaining the basic communication patterns, employee communication and organizational life processes will be discussed. |
Week | Subject | Related Preparation |
1) | Course introduction and overview Public Relations, history and evolution | |
2) | Corporate Communication Organizations and communication function Internal and employee communication | |
3) | Corporate communication Corporations communicating their vision, mission and values | |
4) | Culture Hofstede's national cultural dimensions | |
5) | Hofstede's dimensions of organizational culture | |
6) | Cultures of the organizations Power culture, role culture, person culture, task culture | |
7) | Assessing an organizations's culture Midterm | |
8) | Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership | |
9) | Communication accommodation theory Accommodation through onvergence and divergence | |
10) | Group communication theories Groupthink | |
11) | Organizational assimilation and identification | |
12) | Employee communication channels Media selection Media richness Traditional channels | |
13) | Employee communication channels Online channels Intranets Blogs | |
14) | Change management, preparing employees for times of change Overview |
Course Notes / Textbooks: | |
References: | Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 40 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 44 |
Homework Assignments | 9 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 114 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |