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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL1112	Theories of Media and Communication II	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi EDA ÖZTÜRK Prof. Dr. ÇİSİL SOHODOL Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ Instructor NEŞE MESUTOĞLU KIRIM
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to provide students with an understanding of the theories of mass media and their relations with society.

Learning Outcomes

The students who have succeeded in this course;
Students who succeed in this course;
will be able to discuss basic theories of media and communication,
will be able to discuss and evaluate fundamental research methods that are applied in various theories,
will be able to understand the significance and the role of media in producing social reality and meaning,
will be able to develop a historical perspective of the changing relationship between media and society,
will be able to explain critically the role of media in the society,
will be able to question, criticize and evaluate the media theories,
will be able develop a way of thinking about new media in relation to the mass communication theories.

Course Content

The course covers themes and issues in the field of mass communication including different theoretical perspectives and methodologies of media and communication studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of the course
2)	Understanding and Evaluating Mass Communication Theory	Baran and Davis, pp. 3-21
3)	Four Eras of Mass Communication Theory	Baran and Davis, pp. 22-41
4)	The Rise of Media Industries and Mass Society Theory	Baran and Davis, pp. 44-70
5)	The Rise of Media Theory In the Age of Propaganda	Baran and Davis, pp. 71-94
6)	Normative Theories of Mass Communication Limited-Effects Theory Emerges	Baran and Davis, pp. 95-99, 116-122, 128-140, 160-164
7)	Contemporary Mass Communication Theory I (Critical Theory)	Baran and Davis, pp. 198-218
8)	Contemporary Mass Communication Theory II (British Cultural Studies)	Baran and Davis, pp. 198-218
9)	Contemporary Mass Communication Theory II (McLuhanism) Media and Audiences: Uses-and-gratification approach	Baran and Davis, pp. 218-225, 228-243
10)	Media and Audiences: Reception Studies Agenda-Setting and The Spiral of Silence	Baran and Davis, pp. 243-249, 278-293
12)	Theories of Media and Society (Symbolic Interactionism, Chicago School, Social Constructionism)	Baran and Davis, pp. 298-314
13)	Theories of Media and Culture (Frame Analysis, Cultivation Analysis, Social Semiotic Theory)	Baran and Davis, pp. 314-337
14)	Debates on Communication Theories and Review for the Final

Sources

Course Notes / Textbooks:	Stanley J. Baran and Dennis K. Davis, Mass Communication Theory: Foundations, Ferment and Future, Belmont: Thomson, 5th Edition, 2009.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Midterms	2	% 50
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	17	17
Final	1	24	24
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	4
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	3
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	4
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3