DIGITAL GAME DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4312 | IDA-KID Kurumsal İletişim Konuları | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. SELCAN YEŞİLYURT |
Course Lecturer(s): |
Assist. Prof. SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations. |
The students who have succeeded in this course; 1) Students will be able to define the differences and similarities between public relations and corporate communication. 2) Students will be able to identify the meaning of reputation, corporate identity and corporate image. 3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies. 4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news. 5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations. 6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices. 7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations. 8) Students will be able to evaluate the best practices of corporate public relations. 9) Students can connect the relations between corporate public relations and corporate communication. |
This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Culture-Art Communication | |
3) | International Communication, Leader Communication | |
4) | Issue Management | |
5) | Media Relations | |
6) | Social Media | |
7) | Sports Communication | |
8) | Financial Communication | |
9) | Crisis Management | |
10) | Event Management | |
11) | Internal Communication | |
12) | Social Responsibility, assignment for the final project | |
13) | Research, Measurement | |
14) | Review of the semester |
Course Notes / Textbooks: | |
References: | Paul Argenti (2008) Corporate Communication |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Project | 1 | % 50 |
Midterms | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 15 | 41 |
Project | 11 | 29 |
Final | 1 | 4 |
Total Workload | 116 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design. | |
2) | Analyze, synthesize, and evaluate information and ideas from various perspectives. | |
3) | Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game. | |
4) | Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience. | |
5) | Understand the technology and computational principles involved in developing games and master the use of game engines. | |
6) | Understand the process of creation and use of 2D and 3D assets and animation for video games. | |
7) | Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process. | |
8) | Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process. | |
9) | Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation. | |
10) | Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice. | |
11) | Understand the process of game publishing within industry standards besides development and utilize this knowledge practice. | |
12) | Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games. |