BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4301	Bersay İletişim Enstitüsü Proficiency Communication	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components:	None
Course Objectives:	Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	New Media, New Communication
3)	Influencer Marketing
4)	Sports Communication
5)	Corporate Communication
6)	Crisis Communication
7)	Online Communication _ Midterm Exam
8)	Marketing Communication and Brand Management
9)	Leader Communication
10)	Media Communication
11)	Corporate Social Responsibility
12)	Topic and Agenda Management
13)	Financial Communication
14)	Internal Communication

Sources

Course Notes / Textbooks:	Presentations of Bersay
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	76
Midterms	1	3
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions
2)	Having problem solving skills and developing necessary analytical attitude
3)	Comprehending theoretical arguments along with counter arguments in detail
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5)	Applying theoretical concepts in project planning
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork
7)	Increasing efficiency rate in business environment
8)	Developing innovative and creative solutions in face of uncertainty
9)	Researching to gather information for understanding current threats and opportunities in business
10)	Being aware of the effects of globalization on society and business while deciding
11)	Possessing digital competence and utilizing necessary technology
12)	Communicating in at least one foreign language in academic and daily life
13)	Possessing managing skills and competence
14)	Deciding with the awareness of the legal and ethical consequences of business operations
15)	Expressing opinions that are built through critical thinking process in business and academic environment