BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3302 | Ajans Press Media Monitoring and Coverage | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. ELİF ENGİN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Assoc. Prof. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be able to define the history of media monitoring in Turkey and all around the world. 2) Students will be able to recognize the importance of media monitoring in communication professions. 3) Students will be able to analyze the best practices in media monitoring. 4) Students will be able to identify the different media monitoring areas. 5) Students will have the knowledge about monitoring the media. 6) Students will be able to comprehend the importance of media monitoring in public relations |
Course Content
| This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to media monitoring and analysis | |
| 2) | Historical development of media monitoring in Turkey and all around the world. | |
| 3) | Monitoring media for TV | |
| 4) | Monitoring media for radio | |
| 5) | Monitoring media for newspaper | |
| 6) | Field work at Ajans Press | |
| 7) | Midterm exam | |
| 8) | Analyzing Turkish newspaper coverage and news | |
| 9) | Field work at Ajans Press | |
| 10) | Relationship between democracy, media freedom and monitoring media | |
| 11) | Analyzing news on television | |
| 12) | Best practices in media monitoring | |
| 13) | Discussions about media, news and analyzing media with CEO of Ajans Press | |
| 14) | Review for final exam |
Sources
| Course Notes / Textbooks: | |
| References: | Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Homework Assignments | 2 | 3 | 6 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 6 | 6 |
| Total Workload | 120 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |