PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4935	Narrative Scene Analysis	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Dr. CİHAT ARINÇ
Recommended Optional Program Components:	None.
Course Objectives:	The purpose of the course is to give students the tools to understand how narrative cinema works from an aesthetic perspective. In the course we watch films, and by analysing both the orginal scripts and the final product on the screen we attempt to answer these 2 questions: 1) what is the effect the director wants to create with the film; and 2) how does the director use the elements of cinema to create this effect? The “elements of cinema” specifically refer to: the narrative structure in the screenplay; the choice of actors, locations, lighting, camera positions, and lenses; the style of acting; the approach to the editing; use of music and sound; and how all of these elements tie into the larger issue of “point of view” in a cinematic sense.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to watch a scene and break it down into shots and camera positions.
2. Will be able to compare a script to the finished film and make evaluations on those differences.
3. Recognize that narrative filmmaking is about “creating an effect” vs. “telling a story”.
4. Will be able to analyze how to evaluate what effect a director wants to create in their film.
5. Will be able to evaluate what “point of view" means in narrative cinema, how it is created cinematically, and how to evaluate it in terms of narration and narrative sctructure.

Course Content

Every week we screen one feature length film. Also, the original script for 1 scene from the film is given to the students, along with a series of questions about that scene. The students have one week to write the answers to the questions. In the following week we watch the scene again and have a lecture where we answer the questions about that scene that were given the week before.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course introduction.	none
2)	Screening of the film “Sideways”. Understanding of how to break a scene down. Introduction to conventional narrative language.
3)	Screening of the film "The Insider”. Creating a deeper emotional point of view via camera and lense choice.
4)	Screening of the film “Lost Highway”. Taking point of view deeper into the unconsciousness. Use of a dynamic sound mix to play with and shift point of view.
5)	Screening of the film “La Promesse”. Understanding what “naturalism” means and how to achieve it in cinema. Restricted point of view in the emotional plane.
6)	Screening of the film “Elephant”. Extreme restriction of point of view beyond the audiences expectations. Introduction to large scale narrative structure.
7)	Screening of the film “Days of Heaven”. Discussion of displaced point of view in narration.
8)	Screening of the film “Bad Lands”. Understanding of the effect of a displaced point of view, what kind of emotional effect this produces.
9)	Screening of the film “The Limey”. Discussion of uncertain point of view in narration.
10)	Screening of the TV shows “The Office” & “Curb Your Enthusiasm”. Understanding of elements of traditional sit-com formal elements, and seeing new directions in the form.
11)	Screening of the film “Crouching Tiger, Hidden Dragon”. Understanding of genre expectations. Formal elements of action sequences and how to play with them.
12)	Screening of the film “Secrets and Lies”. Depth of characterization and multiple restricted point of views.
13)	Screening of the film “L’Argent”. Restriction of formal qualities to bring out pure cinematic effects.
14)	Screening of the film “Dark Water”. Use of cinematic elements and point of view in creating effects in the horror genre. Final lecture. Recap of all subjects covered in the semester into a complete picture of how narration in cinema works.

Sources

Course Notes / Textbooks:	Yok.
References:	None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 40
Presentation	2	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Presentations / Seminar	2	3	6
Homework Assignments	6	6	36
Final	1	4	4
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.