PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV4903 | Film and Fashion | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
Course Lecturer(s): |
Prof. Dr. NİLAY ULUSOY Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | The course, offers an interdisciplinary introduction to the field of study of fashion and film. From a historical and theoretical perspective are analyzed aspects of fashion and consumption, as marketing and trends, in relation to film. |
The students who have succeeded in this course; 1. Acquire familiarity with concepts of fashion in relation to cinema in a Turkish as well as international context. 2. Will be competent to formulate research questions concerning fashion and its relation to film material. |
The course's core topics for situating mediated fashion are: modernity, the emergence of cinema and Hollywood's subsequent global dominance, genre film and pop culture. The teaching is bases on a series of lectures with specialists from Turkish fashion and cinema industry. |
Week | Subject | Related Preparation |
1) | Introduction to the course Film and Fashion, they are just friends | |
2) | A Brief History of Cinema Movements, periods and industry | |
3) | A Brief History of Turkish Cinema Periods, Popular Genres and INdustry | |
4) | History and Sociology of Clothing: Some Methodological Observations | Barthes, Roland. Language of Fashion, London N.Y. Berg, 2005. pp. 3-33. |
5) | Fashion as communication Social Life as a Sign System Do clothes speak? what makes them fashion? | Barnard, Malcom, "Fashion Statements: Communication and Culture", Fashion Theory A Reader, Routledge, 2007. |
6) | Fashion Fetish and tHe erotic The ideological genesis of needs Female Fetishism The enchanting spectacle of the code | Steele, Valerie. "fashion and Fetishism", Fashion Theory A Reader, Routledge, 2007, pp. 576-585. |
7) | Fashion and Modernity Fashion and the image Fashion Photography | Barthes, Roland. "fashion photography", Fashion Theory A Reader, Routledge, 2007. |
8) | Clothe as a narrativity form in relation with stardom | Stutesman, Drake, "Storytelling: Marlene Dietrich's Face and John Frederics Hats", Fashioning Film Stars, BFI:2005. |
9) | Cinema and Haute Couture | Moseley, Rachel. "Dress, Class, and Audrey Hepburn: THe Significance of the Cindrella Story", Fashioning Film Stars: Dress, Culture ıdentity, London: BFI, 2005, pp.109-120 |
10) | Kıyafet Güç ve Modern Ölümcül Dişi | Single White Female, Dir. Barbet Shoeder, 1992. |
11) | Rough and The Smooth: Male Costuming in Contemporary Hollywood Cinema | Ocean's 11 Stephen Soderberg (2001) |
12) | the dynamics of cross cultural representations (A Specific Case Ferzan Özpetek's Harem Suare (1999), Magnifica Presenza (2012). | Harem Suare (1999), Magnifica Presenza (2012). |
13) | The Business and art of creating costumes for film and tv | |
14) | film screening: Fashion Adventure of Turkey Dir. Enis Rıza, Bahriye K. Dal 2011 Conversation: Bahriye K. Dal Gülhan D. Varank (executive productor) |
Course Notes / Textbooks: | selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Undressing Cinema: Clothing and Identities in the Movies, Stella Bruzzi: Routledge, 1997. |
References: | 1. Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. 2. Bruzzi, Stella och Pamela Church Gibson (red), Fashion Cultures: Theories, Explorations and Analysis (London:Taylor & Francis 2000) 3. Barnard, Malcom (eds) Fashion Theory A Reader London, N.Y., Routledge, 2007. 4. Bruzzi, Stella, Undressing Cinema: Clothing and Identity in the Movies (London/New York: Routledge,1997) 5. Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) 6. Steele, Valerie (eds) Fashion Theory, The Journal of Dress, Body and Culture, Vol 6, Issue 4, December 2002. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 11 | 55 |
Project | 1 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |