PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3978	Modernity and Other Ways of Seeing	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL
Course Lecturer(s):	Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to discuss the modern way of seeing with its socio-economical, cultural and artistic dimensions and to point to different ways of seeing.

Learning Outcomes

The students who have succeeded in this course;
1. Develop a critical perspective regarding the historical development of modern societies;
2. Identify the way of seeing that is both the producer and a product of modernity
3. Identify modernist and postmodernist works and create critical texts ;
4. Develop a sophisticated criticism of cultural products;
5. Explore different forms of narration and understand the way of seeing that they produce;
6. Develop ideas/concepts/artworks in relation to other works of art and culture.

Course Content

In this course, modern way of seeing that is a product and a producer of modernity and other ways of seeing will be discussed through art, cinema, music, architecture and literature. Modernity and its reflections in the city and its culture will also be examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
1)	Introduction
2)	On Seeing
3)	Modernity as a Way of Seeing
4)	Schorske's Vienna
5)	Benjamin's Paris Simmel's Berlin
6)	Exhibition Visit and Discussion
7)	Online Exhibition Visit
8)	Exhibition Project Presentations
9)	Modernism and Postmodernism
10)	Modernism and Postmodernism
11)	Homework Presentations Discussion on Artworks
12)	Art and Literature
13)	Music
14)	Final Project Presentations

Sources

Course Notes / Textbooks:	Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]
References:	Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999]

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Presentation	3	% 20
Project	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	3	3	9
Project	1	4	4
Homework Assignments	1	2	2
Final	1	4	4
Total Workload			131

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.