PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3966	Special Topics in TV and Media Studies II	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELENI VARMAZI
Course Lecturer(s):	Dr. Öğr. Üyesi ELENI VARMAZI
Recommended Optional Program Components:	None
Course Objectives:	The course will explore key concepts, texts and debates in the field of contemporary cinema and media studies.

Learning Outcomes

The students who have succeeded in this course;
1. Have the knowledge of the main terminology of cinema and media studies.
2. Will be able to analyze films and media products according to official terminology.
3. Have the knowledge of of main theories and movements of cinema and media studies.
4. Will be able to make presentations of films and media products in respect to an academic language and terminology.

Course Content

The central focus of the course will be on the intellectual and material histories of cinema studies and media studies as disciplines (and their recent convergence), including the development of different models of film study (film as art, culture, industry, etc.); the development of classical film theory and film criticism; feminist film theory; and the mutual influence of other disciplines in relation to the study of cinema and media.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Action Movies, Animation, Art Cinema, Auteur Theory, Black cinema, Blaxploitaion, Bollywood, British New Wave.
2)	Cinema Novo, Cinema verite (direct cinema), Classical Hollywood cinema, comedy, cult cinema, diegesis, Dogme 95.
3)	Ethnographic film, European cinema, Expressionism, Fantasy films, Feminist film theory, Film noir, French poetic realism.
4)	Gangster films, Genre, Horror Films, Historical films, Identification, Independent Cinema, Italian Neorealism.
5)	Melodrama, Method Acting, Musical, Myth, Narrative, Narration.
6)	Parallel sequencing,Plot/ story, Psychoanalysis, Queer cinema.
7)	Psychoanalysis (cont.) Oral presentations.
8)	Realism, Representation, Resolution, Road movie.
9)	Science fiction, Scopophilia, Semiotics, Soviet Cinema/Montage.
10)	Spacial and temporal continuity, Star/Star System, Structuralism/Post-Structuralism, Subjective Camera, Surrealism.
11)	Third Cinema, 3-D Cinema, Thriller, Transition, Travelling.
12)	Underground Cinema, Vampire Movies, Variation, Violence/ Censorship.
13)	War Films, Westerns, World Cinema/ 3rd World Cinema.
14)	In class fim analyses.

Sources

Course Notes / Textbooks:
References:	1.Hayward, Susan, Cinema Studies, The Key concepts, Routledge, London and New York, 2013

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Quizzes	3	% 30
Presentation	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Presentations / Seminar	1	2	2
Homework Assignments	2	8	16
Quizzes	3	9	27
Final	1	10	10
Total Workload			133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.