POV4216 Advanced Editing and Post-ProductionBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POV4216 Advanced Editing and Post-Production Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TUNA TETİK
Recommended Optional Program Components: None
Course Objectives: The aim of this course is to introduce students to advance post-production skills such as color correction, reframing, keying, tracking and compositing as well as to the application various special effect techniques used to modify pre-edited footage.


Learning Outcomes

The students who have succeeded in this course;
1. Ability to work with digital tools in order to endow them with capabilities to handle post-production situations.
2. Focus on advanced techniques and strategies for digitally altering video footage.
3. Show ability to fully participate in teamwork projects.
4. Refine skills as storytellers and structural engineers of the screen.
5. Operate post-production softwares.

Course Content

This course is prepared for providing the students with the basic knowledge on different techniques and effects regarding the essential components of editing such as colour, light and text. Students will be expected to apply and develop their practical skills through assignments.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the software.
2) Working with the keyframe and its attributes. Working on the assignments.
3) Working with “masks” and their applications. Assignment 1
4) Creating, arranging and animating textual components. Working on the assignments.
5) Painting, erasing and cloning techniques. Assignment 2
6) Motion tracking techniques. Assignment 3
7) Keying techniques. Working on the assignments.
8) Time warping. Assignment 4
9) Using the camera and the light. Working on the assignments.
10) Color correction techniques Assignment 5
11) Transition Effects. Working on the assignments.
12) Adding plug-ins and creating presets. Laboratory Work Assignment 6
13) Export formats and saving the project. Working on the assignments.
14) Exemplary solutions and applications. Preparation for Final Assignment.

Sources

Course Notes / Textbooks: 1. Adobe Creative Team. Adobe After Effects CS5 Classroom in a Book. Adobe Press, 2010.
2. Christiansen, Mark. Adobe After Effects CS5 Visual Effects and Compositing Studio Techniques. Adobe Press, 2010.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Homework Assignments 6 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 13 2 26
Homework Assignments 6 5 30
Final 1 13 13
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.