MARKETING (TURKISH)

Bahçeşehir University Vocational School programs accept students as a means of YGS applied by ÖSYM. The candidates are accepted to Marketing program by ÖSYM by considering their YGS grades, preferences related to higher education programs and quota & requirements of these programs. The enrolment of candidates placed to Marketing program is prosecuted by Student Affairs within the dates framed by ÖSYM.

Qualification Requirements and Regulations

In the field of Marketing Associate degree is given to the students who have completed all the courses in the field of a 2-year program and obtained at least 120 ECTS.

Recognition of Prior Learning

The students studying in Bahçeşehir University may be exempted from some of the courses within the framework of some certain regulations. Under the condition that the content of a course taken in another institution is convenient to the content of the course taken in Bahçeşehir University, and by the verification of directorate of related faculty / higher school / institute,then student may be exempted from that course.

Occupational Profiles of Graduates

The students graduate from Marketing program with their competence gained are able to work marketing departments of private firms, sales department, marketing research department, advertising department, advertising & public relations agencies, media companies, chain stores, electronic trade companies, tourism agencies, hotel firms, customer services of banks and various companies and other marketing fields.

Access to Further Studies

Transfer to Bachelor Degree is determined by the Law in Offical Newpaper Dated 02.19.2002 and Numbered 24676. According to the regulation for the continuation of graduates of vocational schools to Bachelor Degree and principles that the council of Higher Education determined, vertical transfer exam and placement of graduates of vocational school students to bachelor degree is executed by ÖSYM. Students who graduated from Business Administration Program can make the vertical transfer to bachelor degree to enhance their training to upper level.

Program Outcomes

1	He/she applies theoretical marketing knowledge on business life.
2	He/she performs legal responsibilities of business, follows and applies legislation.
3	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4	He/she determines, analyses and solves problems that appear in marketing.
5	He/she adopts and implements new marketing approaches developed for the changing markets.
6	He/she follows and applies vocational current and economic developments in national and international area.
7	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes	1	2	3	4	5	6	7	8
Courses
BPR1021 Information and Communication Technology
ENG1071 English I
ENG1072 English II
HST1071 Atatürk's Principles and History of Turkish Republic I
HST1072 Atatürk's Principles and History of Turkish Republic II
IST1001 Introduction to Business
IST1005 Introduction to Economics
IST2001 Marketing Principles
MAT1071 Mathematics I
MAT1074 Statistics
PAZ1006 Consumer Behavior
PAZ2001 Advertising
PAZ2002 Retailing
PAZ2003 Marketing Research
PAZ2006 Direct Marketing
PAZ2007 Brand and Image Management
PAZ2023 Workplace Training
TLL1071 Turkish Language and Literature I
TLL1072 Turkish Language and Literature II
Departmental Elective
PAZ2009 Service Marketing PAZ2013 Crisis Management in Business PAZ2016 Global Marketing
GE-Elective
COP1301 Career Development for Orientation to Work Life COP1302 Dale Carnegie Strictly Business: Dale Carnegie Course COP1303 TMI - Project Your Life Ahead GEP1065 History of Civilization I GEP1066 History of Civilization II GEP1111 Art and Religion GEP1112 Classical Turkish Art and Artists GEP1113 European Art GEP1114 Fine Arts in Turkey GEP1115 Introduction to Art History GEP1121 Introduction to Theatre GEP1122 Shakespeare and Contemporary Performance GEP1123 Special Topics in Theatre GEP1124 Turkish Theatre GEP1131 Introduction to Classical Music GEP1132 Trends in Classical Music GEP1133 Twentieth Century Musıc GEP1134 Introduction to Turkısh Classical Musıc GEP1201 City and Culture GEP1202 History of Istanbul as an Imperial City GEP1203 Globalization and Istanbul GEP1204 Istanbul in Social and Historical Perspectives GEP1205 Unfolding the Layers of Berlin GEP1206 Virtual Discovery of Istanbul GEP1211 City and Landscape GEP1302 Dale Carnegie Strictly Business: Dale Carnegie Course GEP1303 TMI Project Your Life Ahead GEP1304 Music Business and Turkish Music Industry GEP1307 Marine Culture and Amateur Seamanship GEP1320 Introduction to the 2030 Agenda GEP1363 Interpersonal Communication GEP1401 Arabic I GEP1402 Arabic II GEP1403 French I GEP1404 French II GEP1405 German I GEP1406 German II GEP1407 Introduction to Japanese Language and Culture I GEP1408 Introduction to Japanese Language and Culture II GEP1409 Italian I GEP1410 Italian II GEP1411 Modern Chinese I GEP1412 Modern Chinese II GEP1413 Ottoman Turkish I GEP1414 Ottoman Turkish II GEP1415 Russian I GEP1416 Russian II GEP1417 Spanish I GEP1418 Spanish II GEP1419 Persian I GEP1420 Persian II GEP1421 Georgian I GEP1422 Georgian II GEP1423 Greek I GEP1424 Greek II GEP1425 Hebrew I GEP1426 Hebrew II GEP1427 Arabic III GEP1428 Arabic IV GEP1429 Persian III GEP1430 Persian IV GEP1431 Turkish Sign Language GEP1432 English for Specific Purposes I GEP1433 English for Specific Purposes II GEP1434 Turkish Sign Language II GEP1435 German III GEP1436 German IV GEP1439 Russian III GEP1440 Russian IV GEP1441 Korean I GEP1442 Korean II GEP1501 Anatolian Civilizations GEP1502 Great Discoveries and Inventions in the History of Science GEP1503 Greek and Turkish Relations in the Aegean GEP1504 History of Food GEP1505 History of Mediterranean World GEP1506 History of the Modern Middle East GEP1507 Orientalism GEP1508 Wars That Change History GEP1509 20. Century Political History GEP1510 Contemporary Germany- History, Politics and Society since 1945 GEP1511 European History GEP1513 History of Religions GEP1514 Ottoman Cultural History GEP1515 New Religious Movements GEP1601 Communication in Local Governments GEP1602 Community Service Applications GEP1603 Current Political Issues and Leaders GEP1604 Interpersonal Communication GEP1605 Popular Culture GEP1606 Prejudice and Aggression GEP1607 Ethics GEP1608 European Integration and Turkish-European Relations GEP1609 Alliance of Civilizations GEP1610 Innovative Leadership GEP1611 Effective Skills for Communication GEP1612 Political Communication Campaigns GEP1613 Elections and Campaign Management GEP1614 Social Media Management GEP1615 Perception Management GEP1616 Traffic and Road Safety GEP1618 Communication and Stress Management GEP1619 Using Media for Communication GEP1620 Visual Literacy GEP1621 Internal Communication and Innovation Management GEP1622 Creative Thinking and Entrepreneurship GEP1623 Fashion and Media GEP1625 Games and Culture GEP1701 Creative Literature GEP1702 Critical Thinking and Literary Criticism GEP1703 Contemporary Turkish Literature GEP1704 Trends in Literature GEP1705 Literature and Society GEP1706 Modern Turkish Novel and Story GEP1707 Modern Turkish Poetry GEP1708 Turkish Folk Literature GEP1709 The Lives of Turkish Intellectuals GEP1710 Turkish Poets and Poems GEP1801 20th Century History of Thought GEP1802 Aesthetic and Philosophy GEP1803 Contemporary Philosophy GEP1804 Islamic Philosophy GEP1805 Ontology GEP1806 Philosophy of Life GEP1807 Political Philosophy GEP1808 Philosophy of Religion GEP1809 Strategic Roadmaps and Innovation GEP1810 Systems-Design Thinking and Management GEP1821 Classical Logic GEP1822 Logic I GEP1823 Logic II GEP1824 Modern Logic GEP1825 Logic and Computer Applications
Non-Departmental Elective
OGK1012 Early Warning Systems and Cyber Security

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
BPR1021	Information and Communication Technology		1	2	2	3
ENG1071	English I		1	2	2	3
HST1071	Atatürk's Principles and History of Turkish Republic I		2	0	2	2
IST1001	Introduction to Business		3	0	3	6
IST2001	Marketing Principles		2	0	2	5
MAT1071	Mathematics I		3	0	3	4
PAZ1006	Consumer Behavior		2	0	2	5
TLL1071	Turkish Language and Literature I		2	0	2	2
Total						30

2. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ENG1072	English II		1	2	2	3
HST1072	Atatürk's Principles and History of Turkish Republic II		2	0	2	2
IST1005	Introduction to Economics		2	0	2	4
MAT1074	Statistics		3	0	3	5
PAZ2001	Advertising		3	0	3	7
PAZ2006	Direct Marketing		3	0	3	7
TLL1072	Turkish Language and Literature II		2	0	2	2
Total						30

3. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
PAZ2003	Marketing Research		3	0	3	5
PAZ2023	Workplace Training		0	0	0	8
Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS PAZ2009 Service Marketing 2 0 2 3 PAZ2013 Crisis Management in Business 2 0 2 3 PAZ2016 Global Marketing 2 0 2 3
Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS PAZ2009 Service Marketing 2 0 2 3 PAZ2013 Crisis Management in Business 2 0 2 3 PAZ2016 Global Marketing 2 0 2 3
GE-Elective					3	4
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS COP1301 Career Development for Orientation to Work Life 3 0 3 3 COP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 COP1303 TMI - Project Your Life Ahead 3 0 3 3 GEP1065 History of Civilization I 3 0 3 5 GEP1066 History of Civilization II 3 0 3 5 GEP1111 Art and Religion 3 0 3 4 GEP1112 Classical Turkish Art and Artists 3 0 3 4 GEP1113 European Art 3 0 3 4 GEP1114 Fine Arts in Turkey 3 0 3 4 GEP1115 Introduction to Art History 3 0 3 4 GEP1121 Introduction to Theatre 3 0 3 4 GEP1122 Shakespeare and Contemporary Performance 3 0 3 4 GEP1123 Special Topics in Theatre 3 0 3 4 GEP1124 Turkish Theatre 3 0 3 4 GEP1131 Introduction to Classical Music 3 0 3 4 GEP1132 Trends in Classical Music 3 0 3 4 GEP1133 Twentieth Century Musıc 3 0 3 4 GEP1134 Introduction to Turkısh Classical Musıc 3 0 3 4 GEP1201 City and Culture 3 0 3 4 GEP1202 History of Istanbul as an Imperial City 3 0 3 5 GEP1203 Globalization and Istanbul 3 0 3 4 GEP1204 Istanbul in Social and Historical Perspectives 3 0 3 4 GEP1205 Unfolding the Layers of Berlin 3 0 3 4 GEP1206 Virtual Discovery of Istanbul 3 0 3 5 GEP1211 City and Landscape 3 0 3 5 GEP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 GEP1303 TMI Project Your Life Ahead 3 0 3 3 GEP1304 Music Business and Turkish Music Industry 3 0 3 3 GEP1307 Marine Culture and Amateur Seamanship 3 0 3 4 GEP1320 Introduction to the 2030 Agenda 3 0 3 5 GEP1363 Interpersonal Communication 3 0 3 4 GEP1401 Arabic I 3 0 3 5 GEP1402 Arabic II 3 0 3 5 GEP1403 French I 3 0 3 5 GEP1404 French II 3 0 3 5 GEP1405 German I 2 2 3 5 GEP1406 German II 2 2 3 5 GEP1407 Introduction to Japanese Language and Culture I 3 0 3 5 GEP1408 Introduction to Japanese Language and Culture II 3 0 3 5 GEP1409 Italian I 3 0 3 5 GEP1410 Italian II 3 0 3 5 GEP1411 Modern Chinese I 3 0 3 5 GEP1412 Modern Chinese II 3 0 3 5 GEP1413 Ottoman Turkish I 3 0 3 5 GEP1414 Ottoman Turkish II 3 0 3 5 GEP1415 Russian I 3 0 3 5 GEP1416 Russian II 3 0 3 5 GEP1417 Spanish I 3 0 3 5 GEP1418 Spanish II 3 0 3 5 GEP1419 Persian I 3 0 3 5 GEP1420 Persian II 3 0 3 5 GEP1421 Georgian I 3 0 3 5 GEP1422 Georgian II 3 0 3 5 GEP1423 Greek I 3 0 3 5 GEP1424 Greek II 3 0 3 5 GEP1425 Hebrew I 3 0 3 5 GEP1426 Hebrew II 3 0 3 5 GEP1427 Arabic III 2 2 3 5 GEP1428 Arabic IV 2 2 3 5 GEP1429 Persian III 2 2 3 5 GEP1430 Persian IV 2 2 3 5 GEP1431 Turkish Sign Language 3 0 3 5 GEP1432 English for Specific Purposes I 3 0 3 5 GEP1433 English for Specific Purposes II 3 0 3 5 GEP1434 Turkish Sign Language II 2 2 3 5 GEP1435 German III 2 2 3 5 GEP1436 German IV 2 2 3 5 GEP1439 Russian III 3 0 3 5 GEP1440 Russian IV 3 0 3 5 GEP1441 Korean I 3 0 3 5 GEP1442 Korean II 3 0 3 5 GEP1501 Anatolian Civilizations 3 0 3 4 GEP1502 Great Discoveries and Inventions in the History of Science 3 0 3 4 GEP1503 Greek and Turkish Relations in the Aegean 3 0 3 3 GEP1504 History of Food 3 0 3 4 GEP1505 History of Mediterranean World 3 0 3 3 GEP1506 History of the Modern Middle East 3 0 3 4 GEP1507 Orientalism 3 0 3 3 GEP1508 Wars That Change History 3 0 3 4 GEP1509 20. Century Political History 3 0 3 4 GEP1510 Contemporary Germany- History, Politics and Society since 1945 3 0 3 4 GEP1511 European History 3 0 3 5 GEP1513 History of Religions 3 0 3 5 GEP1514 Ottoman Cultural History 3 0 3 5 GEP1515 New Religious Movements 3 0 3 4 GEP1601 Communication in Local Governments 3 0 3 5 GEP1602 Community Service Applications 2 2 3 5 GEP1603 Current Political Issues and Leaders 3 0 3 5 GEP1604 Interpersonal Communication 3 0 3 5 GEP1605 Popular Culture 3 0 3 5 GEP1606 Prejudice and Aggression 3 0 3 5 GEP1607 Ethics 3 0 3 5 GEP1608 European Integration and Turkish-European Relations 3 0 3 5 GEP1609 Alliance of Civilizations 3 0 3 5 GEP1610 Innovative Leadership 3 0 3 5 GEP1611 Effective Skills for Communication 3 0 3 5 GEP1612 Political Communication Campaigns 3 0 3 5 GEP1613 Elections and Campaign Management 3 0 3 5 GEP1614 Social Media Management 3 0 3 5 GEP1615 Perception Management 3 0 3 5 GEP1616 Traffic and Road Safety 3 0 3 5 GEP1618 Communication and Stress Management 3 0 3 5 GEP1619 Using Media for Communication 3 0 3 5 GEP1620 Visual Literacy 3 0 3 5 GEP1621 Internal Communication and Innovation Management 3 0 3 5 GEP1622 Creative Thinking and Entrepreneurship 3 0 3 5 GEP1623 Fashion and Media 3 0 3 5 GEP1625 Games and Culture 3 0 3 5 GEP1701 Creative Literature 3 0 3 3 GEP1702 Critical Thinking and Literary Criticism 3 0 3 4 GEP1703 Contemporary Turkish Literature 3 0 3 3 GEP1704 Trends in Literature 3 0 3 3 GEP1705 Literature and Society 3 0 3 5 GEP1706 Modern Turkish Novel and Story 3 0 3 5 GEP1707 Modern Turkish Poetry 3 0 3 4 GEP1708 Turkish Folk Literature 3 0 3 3 GEP1709 The Lives of Turkish Intellectuals 3 0 3 5 GEP1710 Turkish Poets and Poems 3 0 3 5 GEP1801 20th Century History of Thought 3 0 3 4 GEP1802 Aesthetic and Philosophy 3 0 3 5 GEP1803 Contemporary Philosophy 3 0 3 5 GEP1804 Islamic Philosophy 3 0 3 4 GEP1805 Ontology 3 0 3 5 GEP1806 Philosophy of Life 3 0 3 5 GEP1807 Political Philosophy 3 0 3 5 GEP1808 Philosophy of Religion 3 0 3 5 GEP1809 Strategic Roadmaps and Innovation 3 0 3 4 GEP1810 Systems-Design Thinking and Management 3 0 3 4 GEP1821 Classical Logic 3 0 3 5 GEP1822 Logic I 3 0 3 4 GEP1823 Logic II 3 0 3 5 GEP1824 Modern Logic 3 0 3 5 GEP1825 Logic and Computer Applications 3 0 3 5
GE-Elective					3	4
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS COP1301 Career Development for Orientation to Work Life 3 0 3 3 COP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 COP1303 TMI - Project Your Life Ahead 3 0 3 3 GEP1065 History of Civilization I 3 0 3 5 GEP1066 History of Civilization II 3 0 3 5 GEP1111 Art and Religion 3 0 3 4 GEP1112 Classical Turkish Art and Artists 3 0 3 4 GEP1113 European Art 3 0 3 4 GEP1114 Fine Arts in Turkey 3 0 3 4 GEP1115 Introduction to Art History 3 0 3 4 GEP1121 Introduction to Theatre 3 0 3 4 GEP1122 Shakespeare and Contemporary Performance 3 0 3 4 GEP1123 Special Topics in Theatre 3 0 3 4 GEP1124 Turkish Theatre 3 0 3 4 GEP1131 Introduction to Classical Music 3 0 3 4 GEP1132 Trends in Classical Music 3 0 3 4 GEP1133 Twentieth Century Musıc 3 0 3 4 GEP1134 Introduction to Turkısh Classical Musıc 3 0 3 4 GEP1201 City and Culture 3 0 3 4 GEP1202 History of Istanbul as an Imperial City 3 0 3 5 GEP1203 Globalization and Istanbul 3 0 3 4 GEP1204 Istanbul in Social and Historical Perspectives 3 0 3 4 GEP1205 Unfolding the Layers of Berlin 3 0 3 4 GEP1206 Virtual Discovery of Istanbul 3 0 3 5 GEP1211 City and Landscape 3 0 3 5 GEP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 GEP1303 TMI Project Your Life Ahead 3 0 3 3 GEP1304 Music Business and Turkish Music Industry 3 0 3 3 GEP1307 Marine Culture and Amateur Seamanship 3 0 3 4 GEP1320 Introduction to the 2030 Agenda 3 0 3 5 GEP1363 Interpersonal Communication 3 0 3 4 GEP1401 Arabic I 3 0 3 5 GEP1402 Arabic II 3 0 3 5 GEP1403 French I 3 0 3 5 GEP1404 French II 3 0 3 5 GEP1405 German I 2 2 3 5 GEP1406 German II 2 2 3 5 GEP1407 Introduction to Japanese Language and Culture I 3 0 3 5 GEP1408 Introduction to Japanese Language and Culture II 3 0 3 5 GEP1409 Italian I 3 0 3 5 GEP1410 Italian II 3 0 3 5 GEP1411 Modern Chinese I 3 0 3 5 GEP1412 Modern Chinese II 3 0 3 5 GEP1413 Ottoman Turkish I 3 0 3 5 GEP1414 Ottoman Turkish II 3 0 3 5 GEP1415 Russian I 3 0 3 5 GEP1416 Russian II 3 0 3 5 GEP1417 Spanish I 3 0 3 5 GEP1418 Spanish II 3 0 3 5 GEP1419 Persian I 3 0 3 5 GEP1420 Persian II 3 0 3 5 GEP1421 Georgian I 3 0 3 5 GEP1422 Georgian II 3 0 3 5 GEP1423 Greek I 3 0 3 5 GEP1424 Greek II 3 0 3 5 GEP1425 Hebrew I 3 0 3 5 GEP1426 Hebrew II 3 0 3 5 GEP1427 Arabic III 2 2 3 5 GEP1428 Arabic IV 2 2 3 5 GEP1429 Persian III 2 2 3 5 GEP1430 Persian IV 2 2 3 5 GEP1431 Turkish Sign Language 3 0 3 5 GEP1432 English for Specific Purposes I 3 0 3 5 GEP1433 English for Specific Purposes II 3 0 3 5 GEP1434 Turkish Sign Language II 2 2 3 5 GEP1435 German III 2 2 3 5 GEP1436 German IV 2 2 3 5 GEP1439 Russian III 3 0 3 5 GEP1440 Russian IV 3 0 3 5 GEP1441 Korean I 3 0 3 5 GEP1442 Korean II 3 0 3 5 GEP1501 Anatolian Civilizations 3 0 3 4 GEP1502 Great Discoveries and Inventions in the History of Science 3 0 3 4 GEP1503 Greek and Turkish Relations in the Aegean 3 0 3 3 GEP1504 History of Food 3 0 3 4 GEP1505 History of Mediterranean World 3 0 3 3 GEP1506 History of the Modern Middle East 3 0 3 4 GEP1507 Orientalism 3 0 3 3 GEP1508 Wars That Change History 3 0 3 4 GEP1509 20. Century Political History 3 0 3 4 GEP1510 Contemporary Germany- History, Politics and Society since 1945 3 0 3 4 GEP1511 European History 3 0 3 5 GEP1513 History of Religions 3 0 3 5 GEP1514 Ottoman Cultural History 3 0 3 5 GEP1515 New Religious Movements 3 0 3 4 GEP1601 Communication in Local Governments 3 0 3 5 GEP1602 Community Service Applications 2 2 3 5 GEP1603 Current Political Issues and Leaders 3 0 3 5 GEP1604 Interpersonal Communication 3 0 3 5 GEP1605 Popular Culture 3 0 3 5 GEP1606 Prejudice and Aggression 3 0 3 5 GEP1607 Ethics 3 0 3 5 GEP1608 European Integration and Turkish-European Relations 3 0 3 5 GEP1609 Alliance of Civilizations 3 0 3 5 GEP1610 Innovative Leadership 3 0 3 5 GEP1611 Effective Skills for Communication 3 0 3 5 GEP1612 Political Communication Campaigns 3 0 3 5 GEP1613 Elections and Campaign Management 3 0 3 5 GEP1614 Social Media Management 3 0 3 5 GEP1615 Perception Management 3 0 3 5 GEP1616 Traffic and Road Safety 3 0 3 5 GEP1618 Communication and Stress Management 3 0 3 5 GEP1619 Using Media for Communication 3 0 3 5 GEP1620 Visual Literacy 3 0 3 5 GEP1621 Internal Communication and Innovation Management 3 0 3 5 GEP1622 Creative Thinking and Entrepreneurship 3 0 3 5 GEP1623 Fashion and Media 3 0 3 5 GEP1625 Games and Culture 3 0 3 5 GEP1701 Creative Literature 3 0 3 3 GEP1702 Critical Thinking and Literary Criticism 3 0 3 4 GEP1703 Contemporary Turkish Literature 3 0 3 3 GEP1704 Trends in Literature 3 0 3 3 GEP1705 Literature and Society 3 0 3 5 GEP1706 Modern Turkish Novel and Story 3 0 3 5 GEP1707 Modern Turkish Poetry 3 0 3 4 GEP1708 Turkish Folk Literature 3 0 3 3 GEP1709 The Lives of Turkish Intellectuals 3 0 3 5 GEP1710 Turkish Poets and Poems 3 0 3 5 GEP1801 20th Century History of Thought 3 0 3 4 GEP1802 Aesthetic and Philosophy 3 0 3 5 GEP1803 Contemporary Philosophy 3 0 3 5 GEP1804 Islamic Philosophy 3 0 3 4 GEP1805 Ontology 3 0 3 5 GEP1806 Philosophy of Life 3 0 3 5 GEP1807 Political Philosophy 3 0 3 5 GEP1808 Philosophy of Religion 3 0 3 5 GEP1809 Strategic Roadmaps and Innovation 3 0 3 4 GEP1810 Systems-Design Thinking and Management 3 0 3 4 GEP1821 Classical Logic 3 0 3 5 GEP1822 Logic I 3 0 3 4 GEP1823 Logic II 3 0 3 5 GEP1824 Modern Logic 3 0 3 5 GEP1825 Logic and Computer Applications 3 0 3 5
Non-Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS OGK1012 Early Warning Systems and Cyber Security 2 0 2 3
Total						30

4. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
PAZ2002	Retailing		3	0	3	8
PAZ2007	Brand and Image Management		3	0	3	9
Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS PAZ2009 Service Marketing 2 0 2 3 PAZ2013 Crisis Management in Business 2 0 2 3 PAZ2016 Global Marketing 2 0 2 3
Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS PAZ2009 Service Marketing 2 0 2 3 PAZ2013 Crisis Management in Business 2 0 2 3 PAZ2016 Global Marketing 2 0 2 3
GE-Elective					3	4
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS COP1301 Career Development for Orientation to Work Life 3 0 3 3 COP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 COP1303 TMI - Project Your Life Ahead 3 0 3 3 GEP1065 History of Civilization I 3 0 3 5 GEP1066 History of Civilization II 3 0 3 5 GEP1111 Art and Religion 3 0 3 4 GEP1112 Classical Turkish Art and Artists 3 0 3 4 GEP1113 European Art 3 0 3 4 GEP1114 Fine Arts in Turkey 3 0 3 4 GEP1115 Introduction to Art History 3 0 3 4 GEP1121 Introduction to Theatre 3 0 3 4 GEP1122 Shakespeare and Contemporary Performance 3 0 3 4 GEP1123 Special Topics in Theatre 3 0 3 4 GEP1124 Turkish Theatre 3 0 3 4 GEP1131 Introduction to Classical Music 3 0 3 4 GEP1132 Trends in Classical Music 3 0 3 4 GEP1133 Twentieth Century Musıc 3 0 3 4 GEP1134 Introduction to Turkısh Classical Musıc 3 0 3 4 GEP1201 City and Culture 3 0 3 4 GEP1202 History of Istanbul as an Imperial City 3 0 3 5 GEP1203 Globalization and Istanbul 3 0 3 4 GEP1204 Istanbul in Social and Historical Perspectives 3 0 3 4 GEP1205 Unfolding the Layers of Berlin 3 0 3 4 GEP1206 Virtual Discovery of Istanbul 3 0 3 5 GEP1211 City and Landscape 3 0 3 5 GEP1302 Dale Carnegie Strictly Business: Dale Carnegie Course 3 0 3 3 GEP1303 TMI Project Your Life Ahead 3 0 3 3 GEP1304 Music Business and Turkish Music Industry 3 0 3 3 GEP1307 Marine Culture and Amateur Seamanship 3 0 3 4 GEP1320 Introduction to the 2030 Agenda 3 0 3 5 GEP1363 Interpersonal Communication 3 0 3 4 GEP1401 Arabic I 3 0 3 5 GEP1402 Arabic II 3 0 3 5 GEP1403 French I 3 0 3 5 GEP1404 French II 3 0 3 5 GEP1405 German I 2 2 3 5 GEP1406 German II 2 2 3 5 GEP1407 Introduction to Japanese Language and Culture I 3 0 3 5 GEP1408 Introduction to Japanese Language and Culture II 3 0 3 5 GEP1409 Italian I 3 0 3 5 GEP1410 Italian II 3 0 3 5 GEP1411 Modern Chinese I 3 0 3 5 GEP1412 Modern Chinese II 3 0 3 5 GEP1413 Ottoman Turkish I 3 0 3 5 GEP1414 Ottoman Turkish II 3 0 3 5 GEP1415 Russian I 3 0 3 5 GEP1416 Russian II 3 0 3 5 GEP1417 Spanish I 3 0 3 5 GEP1418 Spanish II 3 0 3 5 GEP1419 Persian I 3 0 3 5 GEP1420 Persian II 3 0 3 5 GEP1421 Georgian I 3 0 3 5 GEP1422 Georgian II 3 0 3 5 GEP1423 Greek I 3 0 3 5 GEP1424 Greek II 3 0 3 5 GEP1425 Hebrew I 3 0 3 5 GEP1426 Hebrew II 3 0 3 5 GEP1427 Arabic III 2 2 3 5 GEP1428 Arabic IV 2 2 3 5 GEP1429 Persian III 2 2 3 5 GEP1430 Persian IV 2 2 3 5 GEP1431 Turkish Sign Language 3 0 3 5 GEP1432 English for Specific Purposes I 3 0 3 5 GEP1433 English for Specific Purposes II 3 0 3 5 GEP1434 Turkish Sign Language II 2 2 3 5 GEP1435 German III 2 2 3 5 GEP1436 German IV 2 2 3 5 GEP1439 Russian III 3 0 3 5 GEP1440 Russian IV 3 0 3 5 GEP1441 Korean I 3 0 3 5 GEP1442 Korean II 3 0 3 5 GEP1501 Anatolian Civilizations 3 0 3 4 GEP1502 Great Discoveries and Inventions in the History of Science 3 0 3 4 GEP1503 Greek and Turkish Relations in the Aegean 3 0 3 3 GEP1504 History of Food 3 0 3 4 GEP1505 History of Mediterranean World 3 0 3 3 GEP1506 History of the Modern Middle East 3 0 3 4 GEP1507 Orientalism 3 0 3 3 GEP1508 Wars That Change History 3 0 3 4 GEP1509 20. Century Political History 3 0 3 4 GEP1510 Contemporary Germany- History, Politics and Society since 1945 3 0 3 4 GEP1511 European History 3 0 3 5 GEP1513 History of Religions 3 0 3 5 GEP1514 Ottoman Cultural History 3 0 3 5 GEP1515 New Religious Movements 3 0 3 4 GEP1601 Communication in Local Governments 3 0 3 5 GEP1602 Community Service Applications 2 2 3 5 GEP1603 Current Political Issues and Leaders 3 0 3 5 GEP1604 Interpersonal Communication 3 0 3 5 GEP1605 Popular Culture 3 0 3 5 GEP1606 Prejudice and Aggression 3 0 3 5 GEP1607 Ethics 3 0 3 5 GEP1608 European Integration and Turkish-European Relations 3 0 3 5 GEP1609 Alliance of Civilizations 3 0 3 5 GEP1610 Innovative Leadership 3 0 3 5 GEP1611 Effective Skills for Communication 3 0 3 5 GEP1612 Political Communication Campaigns 3 0 3 5 GEP1613 Elections and Campaign Management 3 0 3 5 GEP1614 Social Media Management 3 0 3 5 GEP1615 Perception Management 3 0 3 5 GEP1616 Traffic and Road Safety 3 0 3 5 GEP1618 Communication and Stress Management 3 0 3 5 GEP1619 Using Media for Communication 3 0 3 5 GEP1620 Visual Literacy 3 0 3 5 GEP1621 Internal Communication and Innovation Management 3 0 3 5 GEP1622 Creative Thinking and Entrepreneurship 3 0 3 5 GEP1623 Fashion and Media 3 0 3 5 GEP1625 Games and Culture 3 0 3 5 GEP1701 Creative Literature 3 0 3 3 GEP1702 Critical Thinking and Literary Criticism 3 0 3 4 GEP1703 Contemporary Turkish Literature 3 0 3 3 GEP1704 Trends in Literature 3 0 3 3 GEP1705 Literature and Society 3 0 3 5 GEP1706 Modern Turkish Novel and Story 3 0 3 5 GEP1707 Modern Turkish Poetry 3 0 3 4 GEP1708 Turkish Folk Literature 3 0 3 3 GEP1709 The Lives of Turkish Intellectuals 3 0 3 5 GEP1710 Turkish Poets and Poems 3 0 3 5 GEP1801 20th Century History of Thought 3 0 3 4 GEP1802 Aesthetic and Philosophy 3 0 3 5 GEP1803 Contemporary Philosophy 3 0 3 5 GEP1804 Islamic Philosophy 3 0 3 4 GEP1805 Ontology 3 0 3 5 GEP1806 Philosophy of Life 3 0 3 5 GEP1807 Political Philosophy 3 0 3 5 GEP1808 Philosophy of Religion 3 0 3 5 GEP1809 Strategic Roadmaps and Innovation 3 0 3 4 GEP1810 Systems-Design Thinking and Management 3 0 3 4 GEP1821 Classical Logic 3 0 3 5 GEP1822 Logic I 3 0 3 4 GEP1823 Logic II 3 0 3 5 GEP1824 Modern Logic 3 0 3 5 GEP1825 Logic and Computer Applications 3 0 3 5
Non-Departmental Elective					2	3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS OGK1012 Early Warning Systems and Cyber Security 2 0 2 3
Total						30

Program Director (or Equivalent)

MARKETING (TURKISH) - VOCATIONAL SCHOOL

Prof. Dr. AHU ERGEN
Head of Department

VOCATIONAL SCHOOL
E-Mail: ahu.ergen@vs.bau.edu.tr
Telephone: +90