| MARKETING (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IST2001 | Marketing Principles | Fall | 2 | 0 | 2 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Must Course |
| Course Level: | Associate |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHU ERGEN |
| Course Lecturer(s): |
Instructor ELİF FINDIK Prof. Dr. AHU ERGEN Instructor BERNA GÖKŞİN YILDIRIM |
| Course Objectives: | The aim of this course is to provide information to the students about the basic principles and processes of marketing. |
|
The students who have succeeded in this course; The students; 1.are able to comprehend the fundamental concepts and principles related with marketing. 2.are able to define the development process of marketing and the notion of marketing today. 3. are able to define the relations between marketing and environment. 4.are be able to comprehend the concept of marketing and the features of customers and industrial markets. 5. are able to recognize marketing information systems and marketing research practices. 6. are able to explain marketing segmentation, positioning and selecting target markets. 7.are able to recognize marketing mix elements. 8. are able to comprehend the concept of service planning |
| In this course, firstly new economy and changing role of marketing, basic marketing concepts, evolution of marketing and marketing environment will be analysed. Afterwards with marketing planning, market segmentation, positioning and differentiating transition will be done to strategic marketing. After product mix (product, promotion, pricing, distribution) the course will end with new paradigms in marketing and student presentations. |
| Week | Subject | Related Preparation | |
| 1) | Course Introduction | ||
| 2) | New economy and changing role of marketing | ||
| 3) | Introduction to marketing, evolution of marketing | ||
| 4) | Marketing environment | ||
| 5) | Marketing Planning | ||
| 6) | Market segmentation | ||
| 7) | Positioning and Differentiating | ||
| 8) | Product | ||
| 9) | Promotion | ||
| 10) | Pricing | ||
| 11) | Distribution | ||
| 11) | New Paradigms in Marketing | ||
| 12) | New paradigms in marketing | ||
| 13) | Project presentations | ||
| 14) | Project presentations | ||
| Course Notes: | 1. Philip Kotler., Principles of Marketing, Prentice Hall 2. Mehmet Karafakıoğlu., Pazarlama İlkeleri, Beta Yayıncılık 3. İsmet Mucuk., Pazarlama İlkeleri, Türkmen Kitabevi |
| References: | Makaleler, internet siteleri, sektörel dergileri/articles, web sites, trade magazines. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 13 | 39 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 56 | |
| Presentations / Seminar | |||
| Project | 2 | 2 | |
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 1 | |
| Paper Submission | |||
| Jury | |||
| Final | 2 | 2 | |
| Total Workload | 100 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/she applies theoretical marketing knowledge on business life. | |
| 2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
| 3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
| 4) | He/she determines, analyses and solves problems that appear in marketing. | |
| 5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
| 6) | He/she follows and applies vocational current and economic developments in national and international area. | |
| 7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
| 8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |