MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MAT1074 | Statistics | Spring | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Must Course |
Course Level: | Associate |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor TUĞBA KIRAL ÖZKAN |
Course Lecturer(s): |
Instructor TUĞBA KIRAL ÖZKAN Instructor MUSTAFA ÇİÇEK |
Course Objectives: | The main objective of the course, information collection, classification, processing, analyzing and interpreting information and to teach the students about. |
The students who have succeeded in this course; • The importance of statistics, applied fields, and the basic concepts are explained. • Collection of statistical data relating to an event and the techniques related to the data are explained and applied. • Explains and applies the techniques of presenting data. • Measures of central tendency and dispersion explaining implements them. • Explain the basic rules concerning the probability and makes the applications. • Explains the hypotheses and the related applications and makes hypothesis tests. |
Basic concepts of statistics: the importance of statistics, from application areas, Data Processing, Data collection and processing methods, Series and Charts: Chart types, Measures of Central Tendency: Arithmetic Mean, Geometric Mean, Mode, Median, Measures of Variation: Standard Deviation, Variance, Coefficient of Variation, Probability, Sampling and Sampling Distributions, Hypothesis Testing |
Week | Subject | Related Preparation | |
1) | Basic concepts of statistics: the importance of statistics, from application areas | ||
2) | Data Processing | ||
3) | Data collection and processing methods | ||
4) | Data collection and processing methods | ||
5) | Measures of Central Tendency: Arithmetic Mean, Geometric Mean | ||
6) | Measures of Central Tendency: Mode, Median | ||
7) | Series and Charts: Chart types | ||
8) | Measures of Variation: Standard Deviation, Variance, Coefficient of Variation | ||
9) | Probability | ||
10) | Sampling and Sampling Distributions | ||
11) | Sampling and Sampling Distributions | ||
12) | Hypothesis and Hypothesis Testing | ||
13) | Hypothesis and Hypothesis Testing | ||
14) | Regression Analysis |
Course Notes: | İstatistik, M. Akif Bakır - Celal Aydın, 4. Basım, Eylül 2011, NOBEL Akademik Yayıncılık Uygulamalı İstatistik, Özer Serper, 6. Basım, 2010, Ezgi Kitabevi Yayınları Meslek Yüksekokulu İçin İstatistik, Ekrem Yıldız,3. Baskı, 2012, Seçkin Yayınevi |
References: | www.tuik.gov.tr http://library.bahcesehir.edu.tr/ |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 1 | % 0 |
Homework Assignments | 0 | % 0 |
Presentation | 1 | % 10 |
Project | 0 | % 0 |
Seminar | 0 | % 0 |
Midterms | 1 | % 30 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 50 |
Paper Submission | 0 | % 0 |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 16 | 44 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 16 | 16 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | |||
Paper Submission | |||
Jury | |||
Final | |||
Total Workload | 60 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |