STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE)

Profile of the Program

The marketing program aims to enable the participants to internalize modern business and marketing management practices, as well as to gain knowledge and skills that will take their organizations forward with a customer-oriented approach by deepening in brand management. Marketing includes a comprehensive set of actions based on analysis, planning, implementation and control in order to ensure that the organization

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Pazarlama

Level of Qualification

This is a program.

Specific Admission Requirements

Students applying to the program must have completed a 4-year undergraduate education.

Qualification Requirements and Regulations

Students who complete this Program will be entitled to a Master of Marketing degree

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at the previous education institution within the framework of certain regulations. If the content of the course taken is in accordance with the content of the course given at BAU and it is approved by the relevant institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

In marketing departments, as brand manager, product manager

Access to Further Studies

Pursuant to the regulation published in the Official Gazette dated February 6, 2013 and numbered 28551, students who graduated from the master's program without thesis can apply to study in doctoral programs only if they meet the specified prerequisites.

Program Outcomes

1	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4	To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning.
5	To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6	To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes.

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Courses

ISL5205 Marketing Strategies

ISL5253 Consumer Behavior

ISL5301 Research Methods and Ethics

ISL5999 Project

Departmental Elective

EKO5001 Management Economics
ISL5074 E-Business
ISL5080 Media and Communication in Business
ISL5083 Commercial Marketing Practices in Brand and Product Management
ISL5102 Human Resource Management
ISL5162 Global Business Management
ISL5164 Strategies for Multinational Companies
ISL5170 Industry 4.0 and Digital Transformation
ISL5190 Retail Management
ISL5251 Strategic Brand Management
ISL5253 Consumer Behavior
ISL5254 Customer Relations Management and Database Marketing
ISL5255 Strategic Marketing Practices
ISL5294 Personal Sales Techniques
ISL5296 Global Marketing
ISL5308 Global Economy
ISL5309 Global Marketing
ISL5326 Financial Statement Analysis
ISL5331 Business Life State Relations
ISL5334 Design Thought and Innovation
ISL5348 Project Management
ISL5354 Global Change Management and Sustainability
ISL5358 Digital Business Management
ISL5366 Financial Risk Management
ISL5414 Budgeting and Money Management
ISL5415 Leadership and Corporate Governance
ISL5511 Financial Management
ISL5544 Financial System, Capital Markets and Exchange
ISL5612 Production and Process Management
ISL5613 Country Studies and Market Entry Strategy
ISL5627 Digital Marketing
ISL5629 International Business and Economy
ISL5630 Decision Making and Governance in Business Environment
ISL5631 Current Topics on Turkish Economy
ISL5926 Current Approaches in Business and Management
ISL5969 Customer Experience Management
ISL5972 Noromarketing
KOB5202 Management and Institutionalization of Family Companies
KOB5503 Customer Relations and Sales Management
PAZ5105 Competition Analysis
PAZ5111 Service Marketing and Management
PAZ5201 Crisis Communication
PAZ5904 Current Issues in Marketing
PIH5010 Persuasion and Communication Psychology
REK5214 Strategıc Advertising and Brand Management
REK5303 Brand Researches

GE-Elective

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Prerequisites

Theoretical

Practical

Credit

ECTS

ISL5205

Marketing Strategies

ISL5301

Research Methods and Ethics

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Total

2. Semester

Course Code

Course Name

Prerequisites

Theoretical

Practical

Credit

ECTS

ISL5253

Consumer Behavior

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Total

3. Semester

Course Code

Course Name

Prerequisites

Theoretical

Practical

Credit

ECTS

ISL5999

Project

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Departmental Elective

Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
EKO5001	Management Economics		3	0	3	8
ISL5074	E-Business		3	0	3	8
ISL5080	Media and Communication in Business		3	0	3	8
ISL5083	Commercial Marketing Practices in Brand and Product Management		3	0	3	8
ISL5102	Human Resource Management		3	0	3	8
ISL5162	Global Business Management		3	0	3	8
ISL5164	Strategies for Multinational Companies		3	0	3	7
ISL5170	Industry 4.0 and Digital Transformation		3	0	3	8
ISL5190	Retail Management		3	0	3	8
ISL5251	Strategic Brand Management		3	0	3	8
ISL5253	Consumer Behavior		3	0	3	7
ISL5254	Customer Relations Management and Database Marketing		3	0	3	8
ISL5255	Strategic Marketing Practices		3	0	3	7
ISL5294	Personal Sales Techniques		3	0	3	8
ISL5296	Global Marketing		3	0	3	8
ISL5308	Global Economy		3	0	3	8
ISL5309	Global Marketing		3	0	3	8
ISL5326	Financial Statement Analysis		3	0	3	7
ISL5331	Business Life State Relations		3	0	3	8
ISL5334	Design Thought and Innovation		3	0	3	8
ISL5348	Project Management		3	0	3	8
ISL5354	Global Change Management and Sustainability		3	0	3	8
ISL5358	Digital Business Management		3	0	3	8
ISL5366	Financial Risk Management		3	0	3	8
ISL5414	Budgeting and Money Management		3	0	3	9
ISL5415	Leadership and Corporate Governance		3	0	3	7
ISL5511	Financial Management		3	0	3	7
ISL5544	Financial System, Capital Markets and Exchange		3	0	3	8
ISL5612	Production and Process Management		3	0	3	8
ISL5613	Country Studies and Market Entry Strategy		3	0	3	8
ISL5627	Digital Marketing		3	0	3	8
ISL5629	International Business and Economy		3	0	3	8
ISL5630	Decision Making and Governance in Business Environment		3	0	3	8
ISL5631	Current Topics on Turkish Economy		3	0	3	8
ISL5926	Current Approaches in Business and Management		3	0	3	8
ISL5969	Customer Experience Management		3	0	3	8
ISL5972	Noromarketing		3	0	3	8
KOB5202	Management and Institutionalization of Family Companies		3	0	3	8
KOB5503	Customer Relations and Sales Management		3	0	3	8
PAZ5105	Competition Analysis		3	0	3	8
PAZ5111	Service Marketing and Management		3	0	3	8
PAZ5201	Crisis Communication		3	0	3	8
PAZ5904	Current Issues in Marketing		3	0	3	8
PIH5010	Persuasion and Communication Psychology		3	0	3	8
REK5214	Strategıc Advertising and Brand Management		3	0	3	8
REK5303	Brand Researches		3	0	3	8

Total

STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE)

Profile of the Program

Qualification Awarded

Level of Qualification

Specific Admission Requirements

Qualification Requirements and Regulations

Recognition of Prior Learning

Occupational Profiles of Graduates

Access to Further Studies

Program Outcomes

Course & Program Outcomes Matrix

Course Structure Diagram with Credits

Program Director (or Equivalent)

STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE) - GRADUATE SCHOOL