STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5612 Production and Process Management Fall 3 0 3 7
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: Tr
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Instructor HAKAN ASLAN
Course Lecturer(s): Prof. Dr. YAVUZ GÜNALAY
Prof. Dr. SELİM ZAİM
Course Objectives:

Learning Outputs

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1)
2)
3)
4)
5)
6)
7) Midterm Exam
8)
9)
10)
11)
12)
13)
14)

Sources

Course Notes: • Heizer, J & Render, B. (2008), Operations Management, Ninth Edition, International Edition, Prentice Hall. • Chase, R.B., Jacobs, F.R & Aquilano, N. J. (2004), Operations Management for Competitive Advantage, Tenth Edition, Mc Graw Hill. • Kobu, B. (2003), Üretim Yönetimi, Onbirinci Baskı, Avcıol Basım Yayın. • Demir, H. ve Gümüşoğlu,Ş. (2003), Üretim Yönetimi,6. Bası, Beta Basım Yayım,İstanbul. • Russel R. S. & Taylor III,(2003), Fourth Edition, Prentice Hall, • Krajewski, J. & Ritzman, B., (1998), Operations Management-Strategy and Analysis, Fifth Edition, Addison-Wesley Publishing Company. • Goldratt, Eliyahu M. & Jeff Cox (2006), Amaç, Optimist, İstanbul.
References: • Heizer, J & Render, B. (2008), Operations Management, Ninth Edition, International Edition, Prentice Hall. • Chase, R.B., Jacobs, F.R & Aquilano, N. J. (2004), Operations Management for Competitive Advantage, Tenth Edition, Mc Graw Hill. • Kobu, B. (2003), Üretim Yönetimi, Onbirinci Baskı, Avcıol Basım Yayın. • Demir, H. ve Gümüşoğlu,Ş. (2003), Üretim Yönetimi,6. Bası, Beta Basım Yayım,İstanbul. • Russel R. S. & Taylor III,(2003), Fourth Edition, Prentice Hall, • Krajewski, J. & Ritzman, B., (1998), Operations Management-Strategy and Analysis, Fifth Edition, Addison-Wesley Publishing Company. • Goldratt, Eliyahu M. & Jeff Cox (2006), Amaç, Optimist, İstanbul.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project 1 % 20
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application 14 96
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 13 54
Presentations / Seminar
Project
Homework Assignments
Quizzes
Preliminary Jury
Midterms 1 6
Paper Submission
Jury
Final 1 2
Total Workload 200

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3) To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4) To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning.
5) To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6) To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes.