| STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5348 | Project Management | Fall | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assist. Prof. SERKAN YEŞİLYURT |
| Course Lecturer(s): |
Assoc. Prof. MEHMET SITKI SAYGILI |
| Course Objectives: | The aim of this course is to equip graduate students with the theoretical knowledge and practical skills necessary for effective project management in diverse professional settings. The course covers fundamental project management principles including project life cycle, time, cost, scope, quality, risk, and stakeholder management. Emphasis is also placed on contemporary project management approaches such as agile methodologies, digital project tools, and leadership in project environments. Students will gain the ability to critically analyze and apply project management techniques to real-world scenarios. |
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The students who have succeeded in this course; 1. Explain the fundamental concepts and processes of project management. 2. Analyze the project life cycle and plan scope, time, cost, and quality elements. 3. Develop strategies for managing risk, stakeholders, and communication. 4. Modern proje yönetim yaklaşımlarını (ör. Agile, Scrum) tanımlayarak uygun yöntemleri seçebilir. 5. Effectively use project management tools and techniques such as Gantt charts, PERT, and CPM. 6. Demonstrate leadership and teamwork skills by communicating effectively within project teams. 7. Critically evaluate real-life projects considering ethics, sustainability, and performance metrics. |
| This course covers the fundamental principles, processes, and practices of project management. Topics include the project life cycle, scope management, time and cost planning, quality, risk, resources, communication, and stakeholder management. Students will explore both traditional (waterfall) and contemporary (agile) project management approaches and gain hands-on experience with project management tools and techniques. The course also emphasizes leadership, team coordination, and the use of digital project management platforms. Real-world examples and case studies will help students develop analytical thinking and problem-solving skills in project contexts. |
| Week | Subject | Related Preparation |
| Course Notes: | Jack R. Meredith, Samuel J.Martel Jr., Project Management a Managerial Approach, john Wiley and Sons, Inc. İsmet Barutçugil, Proje Yönetimi, Kariyer Yayınları. |
| References: | Jack R. Meredith, Samuel J.Martel Jr., Project Management a Managerial Approach, john Wiley and Sons, Inc. İsmet Barutçugil, Proje Yönetimi, Kariyer Yayınları. |
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| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes. |