STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5162 | Global Business Management | Fall Spring |
3 | 0 | 3 | 8 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Assoc. Prof. OKAN YELOĞLU Prof. Dr. SAİT GÜRBÜZ Dr. YILDIRAY ÖRNEKLİ |
Course Objectives: | The objective of this course is to provide information and make analysis among the international companies' structure, strategies, effects to the balance of payments, and their production/utility analysis. The decisions about going international and the factors effecting these decisions will be discussed with students, under the course curriculum. |
The students who have succeeded in this course; I. Students will be capable of the specific concepts of the related topics. II. Students will be proficient about the managerial decisions about the related topics. III. Students will have the ability to understand the nature of global companies. IV. Students will be capable of defining the advantages of foreign direct investments and global companies' to the global and national economies. V. Students can define the needs and the principles of foreign investment and will be able to analyse them. VI. Students will be capable of defining the fundamentals and the theories of foreign direct investment. |
Basic Principles of Global Companies Comparison of Global and National Firms Players of Global Companies Globalizing Markets and Companies Going International Peripheral Factors of Global Management Theories of International Trade and Investment Dimensions of Global Markets Regional Economic Integrations (EFTA, NAFTA, ASEAN etc.) Emerging International Markets Assessment of Opportunities and Strategies for Global Environment Entering International Markets Importance of Human Resources in Global Firms |
Week | Subject | Related Preparation | |
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7) | Midterm Exam | ||
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15) | Final Exam |
Course Notes: | Ulusal ve uluslararası yayın yapan gazetelerin haberleri, ekonomik ve finansal veri tabanları |
References: | Cavusgil, Knight, Reisenberger, International Business: Strategy, Management, and the New Realities, Pearson International Edition, 2008. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 14 | 96 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 13 | 54 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 6 | |
Paper Submission | |||
Jury | |||
Final | 1 | 2 | |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes. |