STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS)


Profile of the Program

The marketing program aims to enable the participants to internalize modern business and marketing management practices, as well as to gain knowledge and skills that will take their organizations forward with a customer-oriented approach by deepening in brand management. Marketing includes a comprehensive set of actions based on analysis, planning, implementation and control in order to ensure that the organization

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Pazarlama

Level of Qualification

This is a program.

Specific Admission Requirements

In accepting students to non-thesis master's programs, a bachelor's degree or equivalent graduation certificate/diploma, a foreign language proficiency certificate for programs conducted in English or another foreign language, and other criteria recommended by the Institute's Board of Directors and determined by the Senate are required.

Qualification Requirements and Regulations

Students who complete this Program will be entitled to a Master of Marketing degree

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at their previous educational institution within the framework of certain regulations. If the content of the course taken is compatible with the content of the course given at BAU and is approved by the institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

In marketing departments, as brand manager, product manager

Access to Further Studies

Those who registered for the Non-Thesis Master's program before 06/02/2013 or those who have already graduated can apply to doctoral programs. Those who registered for the Non-Thesis Master's program after 06/02/2013 cannot apply to doctoral programs.

Program Outcomes

1 Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2 To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3 To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4 To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning.
5 To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6 To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6
Courses
ISL5205 Marketing Strategies
ISL5253 Consumer Behavior
ISL5301 Research Methods and Ethics
ISL5999 Project
Departmental Elective
ISL5074 E-Business
ISL5080 Media and Communication in Business
ISL5083 Commercial Marketing Practices in Brand and Product Management
ISL5162 Global Business Management
ISL5164 Strategies for Multinational Companies
ISL5170 Industry 4.0 and Digital Transformation
ISL5190 Retail Management
ISL5251 Strategic Brand Management
ISL5253 Consumer Behavior
ISL5254 Customer Relations Management and Database Marketing
ISL5255 Strategic Marketing Practices
ISL5294 Personal Sales Techniques
ISL5296 Global Marketing
ISL5309 Global Marketing
ISL5331 Business Life State Relations
ISL5334 Design Thought and Innovation
ISL5348 Project Management
ISL5354 Global Change Management and Sustainability
ISL5358 Digital Business Management
ISL5415 Leadership and Corporate Governance
ISL5544 Financial System, Capital Markets and Exchange
ISL5612 Production and Process Management
ISL5613 Country Studies and Market Entry Strategy
ISL5627 Digital Marketing
ISL5629 International Business and Economy
ISL5630 Decision Making and Governance in Business Environment
ISL5926 Current Approaches in Business and Management
ISL5969 Customer Experience Management
ISL5972 Noromarketing
KOB5202 Management and Institutionalization of Family Companies
KOB5503 Customer Relations and Sales Management
PAZ5105 Competition Analysis
PAZ5111 Service Marketing and Management
PAZ5201 Crisis Communication
PAZ5904 Current Issues in Marketing
PIH5010 Persuasion and Communication Psychology
REK5214 Strategıc Advertising and Brand Management
REK5303 Advertising and Media Strategies
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5205 Marketing Strategies 3 0 3 8
ISL5301 Research Methods and Ethics 3 0 3 9
Departmental Elective 3 6
Departmental Elective 3 7
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5253 Consumer Behavior 3 0 3 7
Departmental Elective 3 8
Departmental Elective 3 8
Departmental Elective 3 7
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5999 Project 0 0 0 16
Departmental Elective 3 7
Departmental Elective 3 7
Total 30

Program Director (or Equivalent)


STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS) - GRADUATE SCHOOL