STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Profile of the Program

The marketing program aims to enable the participants to internalize modern business and marketing management practices, as well as to gain knowledge and skills that will take their organizations forward with a customer-oriented approach by deepening in brand management. Marketing includes a comprehensive set of actions based on analysis, planning, implementation and control in order to ensure that the organization