MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Program Outcomes

Classified

1 - Knowledge

Theoretical - Conceptual

2 - Skills

Cognitive - Practical

3 - Competences

Communication and Social Competence

Learning Competence

Field Specific Competence

Competence to Work Independently and Take Responsibility

Program Gains Program Level

Program Outcomes	TR-NQF-HE 5 (Associate) Level Descriptors	TR-NQF-HE Main Field Descriptors 34 - Business and administration

1 - Knowledge
Theoretical - Conceptual
	1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.	1) Alanında temel düzeyde bilgilere sahiptir.
2 - Skills
Cognitive - Practical
	1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. 2) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.	1) Karar, uygulama ve davranışlarında işletmecilik ve yönetim alanına ilişkin edindiği bilgileri kullanma becerisine sahiptir. 2) Alana ilişkin bilgileri analiz etme, yorumlama ve değerlendirme becerisine sahiptir.
3 - Competences
Communication and Social Competence
	1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. 2) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals. 3) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. 4) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.	1) Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır. 2) Çalışma arkadaşlarına yardıma yatkındır. 3) Avrupa Dil Portföyü A2 Genel Düzeyinde (en az alanındaki bilgileri takip edebilecek ve meslektaşları ile iletişim kurabilecek kadar) yabancı dil bilgisine sahiptir. 4) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı Temel Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
Learning Competence
	1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. 2) Direct the education received to a higher education level in the same field or to an occupation in the same level. 3) Gain awareness of lifelong learning.	1) Edindiği bilgi ve becerileri eleştirel olarak değerlendirir. 2) Öğrenme gereksiniminin sürekliliğini kavradığını gösterir. 3) Öğrenme gereksinimlerine yönelik programlara katılıma açık olur.
Field Specific Competence
	1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. 2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.	1) Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır. 2) Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir. 3) Değişime ve yeniliğe açıktır.
Competence to Work Independently and Take Responsibility
	1) Conduct studies at basic level within the field independently. 2) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. 3) Conduct activities towards the development of subordinates within a project.	1) Kendisine verilen görev ve sorumlulukları yerine getirir. 2) Uygulamada karşılaşılan ya da öngörülemeyen sorunlar için ekip üyesi olarak sorumluluk alır.

Conjoined

1) He/she applies theoretical marketing knowledge on business life.

2) He/she performs legal responsibilities of business, follows and applies legislation.

3) He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.

4) He/she determines, analyses and solves problems that appear in marketing.

5) He/she adopts and implements new marketing approaches developed for the changing markets.

6) He/she follows and applies vocational current and economic developments in national and international area.

7) He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.

8) He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.