MARKETING (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Program Outcomes

Classified

1 - Knowledge

Theoretical - Conceptual

1) Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.

2 - Skills

Cognitive - Practical

1) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.

3 - Competences

Communication and Social Competence

1) To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.

Learning Competence

1) To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.

Field Specific Competence

1) To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.

Competence to Work Independently and Take Responsibility

1) To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.

Program Gains Program Level

Program Outcomes	TR-NQF-HE 7 (Master) Level Descriptors

1 - Knowledge
Theoretical - Conceptual
1) Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.	1) Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. 2) Conceive the interdisciplinary interaction which the field is related with.
2 - Skills
Cognitive - Practical
1) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.	1) Conceive the interdisciplinary interaction which the field is related with. 2) Interpret the knowledge about the field by integrating the information gathered from different disciplines and formulate new knowledge. 3) Solve the problem faced related to the field by using research methods.
3 - Competences
Communication and Social Competence
1) To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.	1) Communicate current developments and studies within the field to both professional and non-professional groups systematically using written, oral and visual techniques by supporting with quantitative and qualitative data. 2) Investigate, improve social connections and their conducting norms with a critical view and act to change them when necessary 3) Communicate with peers by using a foreign language at least at a level of European Language Portfolio B2 General Level. 4) Use advanced informatics and communication technology skills with software knowledge required by the field.
Learning Competence
1) To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.	1) Evaluate knowledge and skills acquired at proficiency level in the field with a critical approach and direct the learning.
Field Specific Competence
1) To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.	1) Audit the data gathering, interpretation, implementation and announcement stages by taking into consideration the cultural, scientific, and ethic values and teach these values. 2) Develop strategy, policy and implementation plans on the issues related to the field and assess the findings within the frame of quality processes. 3) Use the knowledge, problem solving and/or implementation skills in interdisciplinary studies.
Competence to Work Independently and Take Responsibility
1) To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.	1) Independently conduct studies that require proficiency in the field. 2) Take responsibility and develop new strategic solutions as a team member in order to solve unexpected complex problems faced within the applications in the field. 3) Demonstrate leadership in contexts that require solving problems related to the field.

Conjoined

1) Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.

2) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.

3) To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.

4) To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.

5) To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.

6) To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.