MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV3211 | Multimedia Applications | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | |
Course Coordinator : | Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to develop students' understanding of potential of digital media for visual presentation skills. |
The students who have succeeded in this course; 1. Assess the scope and potential of digital media. 2. Evaluate own personal presentation. 3. Demostrate ability to prepare portfolio using digital applications. 4. Design and produce a website or a social web page. 5. Combine the use of social media with his own portfolio. |
In this course, students get familiar with different tools of recreating and distributing their photographic works through digital media and put their knowledge in practice. Students are expected to develop their own creative approach to personal portfolio with the use of social media. |
Week | Subject | Related Preparation |
1) | Use of digital media in personal presentations. | |
2) | Creative portfolio examples. | Working on the assignments. |
3) | Personal portfolio development. | Working on the assignments. |
4) | Aim of the portfolio, selecting a target audience | Working on the assignments. |
5) | Personal web sites, how to develop and maintain | Working on the assignments. |
6) | Using social media for portfolio Assignment I | Working on the assignments. |
7) | Online portfolio sites for photography | Working on the assignments. |
8) | Introduction to HTML Assignment II | Working on the assignments. |
9) | Sunumlarda blog kullanımı | Working on the assignments. |
10) | Introduction to blog customization | Working on the assignments. |
11) | Creating portfolio with other software for CD and USB distribution | Working on the assignments. |
12) | Examples of social media usage for photographers | Working on the assignments. |
13) | Developing personal portfolio | Working on the final project. |
14) | Evaluation final Assignment; oral presentation of the works | Final Assignment |
Course Notes / Textbooks: | 1. Currier, D. & Volk, L. (2010). No plastic sleeves the complete portfolio guide for photographers and designers. Burlington, MA: Focal Press/Elsevier. 2. Linton, H. (2012). Portfolio design. New York: W.W. Norton & Co. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Homework Assignments | 2 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Study Hours Out of Class | 13 | 3 | 39 |
Homework Assignments | 2 | 11 | 22 |
Final | 1 | 1 | 1 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |