| Week |
Subject |
Related Preparation |
| 1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
| 2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
| 3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
| 4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
| 5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
| 6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
| 7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
| 8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
| 9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
| 10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
| 11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
| 12) |
Social Networking Sites and Marketing |
|
| 13) |
The Online Media Room |
|
| 14) |
Search Engine Marketing |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). |
2 |
| 2) |
They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. |
2 |
| 3) |
They are aware of national and international values in performing arts. |
2 |
| 4) |
Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. |
1 |
| 5) |
They have the sensitivity to run a business successfully in their field. |
3 |
| 6) |
Develops the ability to perceive, think, design and implement multidimensional from local to universal. |
3 |
| 7) |
They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. |
2 |
| 8) |
They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. |
3 |
| 9) |
They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. |
1 |
| 10) |
They follow English language resources related to their field and can communicate with foreign colleagues in their field. |
1 |
| 11) |
By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. |
3 |
| 12) |
They can produce original works within the framework of an interdisciplinary understanding of art. |
2 |
| 13) |
Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. |
3 |
| 14) |
Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. |
2 |
| 15) |
They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
