Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
|
13) |
The Online Media Room |
|
14) |
Search Engine Marketing |
|
|
Program Outcomes |
Level of Contribution |
1) |
Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. |
3 |
2) |
Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. |
4 |
3) |
Develop critical, creative and analytical thinking skills. |
5 |
4) |
Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. |
3 |
5) |
Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. |
4 |
6) |
Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. |
4 |
7) |
Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. |
3 |
8) |
Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. |
5 |
9) |
Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. |
4 |
10) |
Search and use literature to improve himself/herself and follow recent developments in science and technology. |
5 |
11) |
Be aware of the national and international problems in the field and search for solutions. |
4 |