SOFTWARE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4644	Social Media Management and Content Analysis	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s):	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals.

Learning Outcomes

The students who have succeeded in this course;
- Identify key tools used in social media today
- Create, optimize and promote personel or business profiles online
- Learn how to use social media to stay up-to date on information and news
- Discuss and explain the opportunities and uses that social media offer
- Label and explain all elements of the major social media networks
- Learn how to use media elements to attract more visitors

Course Content

The content of the course is the use of all tools of social media and social media content with advertising

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The New Rules of Marketing and PR	Reading the pages between 15-24 of main course book.
2)	Reaching the Buyers Directly	Reading the pages between 25-35 of the main course book.
3)	Social Media and Targeted Audience	Reading the pages between 37-54 of the main course book.
4)	Blogs: Blogs, Blogging and Bloggers	Reading the pages between 57-74 of the main course book.
5)	Audio and Video Drive Action	Reading the pages between 75-85 of the main course book.
6)	The New Rules of New Releases	Reading the pages between 87-93 of the main course book.
7)	Midterm Exam and Going Viral	Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book.
8)	The Content-Rich Websites	Reading the pages between 111-118 of the main course book.
9)	How to Create at Social Media?	Reading the pages between 179-184 of the main course book.
10)	How Web Content Influences the Buying Process	Reading the pages between 187-196 of the main course book.
11)	Group Presentations About Web Contents / Mobile Marketing	Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book.
12)	Social Networking Sites and Marketing
13)	The Online Media Room
14)	Search Engine Marketing

Sources

Course Notes / Textbooks:	The New Rules of Marketing & PR (David Meerman Scott)
References:	Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley & C. C. Chapman

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Presentation	1	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	5	75
Homework Assignments	1	5	5
Midterms	1	4	4
Final	1	4	4
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Be able to specify functional and non-functional attributes of software projects, processes and products.
2)	Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3)	Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4)	Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5)	Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6)	Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7)	Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8)	Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9)	Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10)	Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11)	Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12)	Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13)	Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.