Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
|
13) |
The Online Media Room |
|
14) |
Search Engine Marketing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
7) |
To think innovatively and creatively in complex situations |
3 |
8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |