BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4640 | Mobile Advertising | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜL ŞENER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it. |
Learning Outcomes
|
The students who have succeeded in this course; Upon completing this course, students will; 1- Gain competency in basic mobile advertising terminology. 2- Recognize the components of the mobile advertising ecosystem. 3- Understand the functioning of mobile advertising. 4- Identify different mobile advertising outlets. 5- Gain knowledge of mobile advertising strategy and measurement. 6- Recognize the drivers for current digital consumers and their implications for mobile advertising. 7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet |
Course Content
| This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Definition and scope of digital – Part 1 | Selected reading from the course book. |
| 3) | Definition and scope of digital – Part 2 | Selected reading from the course book. |
| 4) | Players of digital advertising – Part 1 | Selected reading from the course book. |
| 5) | Players of digital advertising – Part 2 | Selected reading from the course book. |
| 6) | Mobile Advertising in a nutshe | Selected reading from the course book. |
| 7) | Digital advertising channels & tools | Selected reading from the course book. |
| 8) | Presentations | |
| 9) | Presentations | |
| 10) | Digital advertising measurement tools & KPI’s | Selected reading from the course book. |
| 11) | Digital media planning and measurement | Selected reading from the course book. |
| 12) | Digital strategy planning – Part 1 | Selected reading from the course book. |
| 13) | Digital strategy planning – Part 2 | Selected reading from the course book. |
| 14) | Final review before final exam. | Selected readings from the course book. |
Sources
| Course Notes / Textbooks: | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Internet Marketing Essentials Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook Commercial Communication in the Digital Age |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentations / Seminar | 1 | 4 | 4 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 4 | 4 |
| Total Workload | 138 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |