| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. |
3 |
| 2) |
Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. |
4 |
| 3) |
Develop critical, creative and analytical thinking skills. |
5 |
| 4) |
Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. |
3 |
| 5) |
Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. |
4 |
| 6) |
Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. |
4 |
| 7) |
Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. |
3 |
| 8) |
Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. |
5 |
| 9) |
Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. |
4 |
| 10) |
Search and use literature to improve himself/herself and follow recent developments in science and technology. |
5 |
| 11) |
Be aware of the national and international problems in the field and search for solutions. |
4 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
