Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and Mechatronics Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
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2) |
Identify, formulate, and solve complex Mechatronics Engineering problems; select and apply proper modeling and analysis methods for this purpose. |
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3) |
Design complex Mechatronic systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. |
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4) |
Devise, select, and use modern techniques and tools needed for solving complex problems in Mechatronics Engineering practice; employ information technologies effectively. |
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5) |
Design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Mechatronics Engineering. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Mechatronics-related problems. |
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7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions. |
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8) |
Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. |
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9) |
Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Mechatronics Engineering applications. |
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10) |
Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Acquire knowledge about the effects of practices of Mechatronics Engineering on health, environment, security in universal and social scope, and the contemporary problems of Mechatronics engineering; is aware of the legal consequences of Mechatronics engineering solutions. |
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