NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4631	Digital Strategies and New Trends	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	Digital marketing is the fastest growing area of business. This course provides an introduction to the field and explains its various roles in an organization's total marketing program. Students will learn about all facets of digital advertising practices.

Learning Outcomes

The students who have succeeded in this course;
I. will identify basic concepts of digital marketing.
II. will be able to identify diffrences between classic and digital media strategy.
III. will identify the new digital life concept in advertising.
IV. will grasp “What’s the Word of Mouse”
V. will be able to design digital advertising products.

Course Content

The digital age is changing everything, specially how comminication professionals communicate with consumers. In this lecture course, the defining concepts, differences, and current practices of digital advertising are covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Digital Marketing. Differences between classical design and digital design.
2)	New rules of Marketing & Communication in digital design world.
3)	Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability.
4)	Digital Media Strategy and digital media products. Deadline for 1st Homework.
5)	SEM (Search Engine Marketing) and in text advertising (classical online advertising) Typography and Kinetic Typography in digital design.
6)	New online advertising.
7)	Word of Mouse and Mobile Advertising Deadline for 2nd Homework.
8)	Word of Mouse and Mobile Advertising
9)	Advergame and Microsites
10)	3. homework critics and general rewiev.
11)	Digital Marketing Communication concept. Advergame and Microsites
12)	Digital Marketing Communication concept. What’s next-near future: IPTV etc.
13)	Case studies: Classical advertising & digital advertising.
14)	Case studies: Classical advertising & digital advertising. Deadline for 4th Homework.

Sources

Course Notes / Textbooks:	• DigiMarketing: The Essential Guide to New Media and Digital Marketing, Kent Wertime, Ian Fenwick
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 40
Midterms	1	% 15
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	13	56
Midterms	3	15
Final	3	15
Total Workload		128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.