| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society |
4 |
| 2) |
Having comprehensive knowledge regarding different media and branches of art |
3 |
| 3) |
Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area |
1 |
| 4) |
Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey |
1 |
| 5) |
Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product |
2 |
| 6) |
Being able to write a script ready to be shot |
2 |
| 7) |
Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment |
|
| 8) |
Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations |
|
| 9) |
Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages |
|
| 10) |
Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage |
|
| 11) |
Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white |
3 |
| 12) |
Having ethical values and a sense of social responsibility |
5 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
