| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
|
| 2) |
New rules of Marketing & Communication in digital design world. |
|
| 3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
|
| 4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
|
|
| 5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
|
|
| 6) |
New online advertising. |
|
| 7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
| 8) |
Word of Mouse and Mobile Advertising |
|
| 9) |
Advergame and Microsites |
|
| 10) |
3. homework critics and general rewiev. |
|
| 11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
|
| 12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
|
|
| 13) |
Case studies: Classical advertising & digital advertising. |
|
| 14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
| 3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
| 4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
| 5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
| 6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
| 7) |
To think innovatively and creatively in complex situations |
3 |
| 8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
| 9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
| 10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
| 11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
| 12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
