FILM AND TELEVISION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4632 | International Business | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AYLA ESEN |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide relevant theoretical and practical insights to management students so that the real world of global business is better understood. |
The students who have succeeded in this course; I. Explores these challenges with a discussion of the strategic motivations that drive firms to invest abroad. II. Discusses the environmental forces shaping the firms’ decisions of going abroad. III. Focuses on international business strategies to create value from international operations, including opportunities created from recent technological breakthroughs in areas such as bandwidth and digitization. IV. Examines the organizational challenges involved in implementing such strategies internationally. V. Discusses the strategies of multinational enterprises that are willing to access triad markets as well as emerging economies of Asia, Latin America and Africa. |
1st Week: Introduction. 2nd Week: Globalization 3rd Week: National Differences in Political Economy 4th Week: Differences in Culture 5th Week: Political Economy of International Trade 6th Week: Foreign Direct Investment 7th Week: Regional Economic Integration 8th Week: Midterm 9th Week: The Strategy of International Business 10th Week: Entering Foreign Markets 11th Week: Global Production, Outsourcing and Logistics 12th Week: Global Marketing and R&D 13th Week: Global Human Resource Management 14th Week: General review and wrap-up. |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction | |
2) | 2nd Week: Globalization | |
3) | 3rd Week: National Differences in Political Economy | |
4) | 4th Week: Differences in Culture | |
5) | 5th Week: Political Economy of International Trade | |
6) | 6th Week: Foreign Direct Investment | |
7) | 7th Week: Regional Economic Integration | |
8) | 8th Week: Review | |
9) | 9th Week: The Strategy of International Business | |
10) | 10th Week: Entering Foreign Markets | |
11) | 11th Week: Global Production, Outsourcing and Logistics | |
12) | 12th Week: Global Marketing and R&D | |
13) | 13th Week: Global Human Resource Management | |
14) | 14th Week: General review and wrap-up. |
Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
References: | Multinational Enterprises and the Global Economy (2008) John H. Dunning and Sarianna M. Lundan, 2nd. Edition, Edward Elgar, Cheltanham. International Business (2004) Griffin and Pustay, Prentice Hall, International Edition. International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill. Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill. Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 120 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 167 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
6) | Being able to write a script ready to be shot | 2 |
7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
12) | Having ethical values and a sense of social responsibility | 5 |