MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4611 | Business Ethics | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AHMET AYDEMİR |
Course Lecturer(s): |
Dr. BİLGE UYAN ATAY |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of this course is to enable students to consider the role of ethics in business administration in a complex, dynamic, global environment. Specific course objectives include: 1. To recognize ethical issues in business situations. 2. To apply several important frameworks for moral reasoning to complex business issues. 3. To appreciate the role of ethics as central in business decision making. 4. To develop a general management perspective that includes an ability to formulate, analyze, and defend decisions in ethical terms. 5. To analyze the ethical issues that appear in other Darden courses. 6. To allow students to critically examine their own ethics and test them in conversation with peers. |
The students who have succeeded in this course; I. Defines business ethics and identifies morality in business. II. Imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions. III. Identifies the moral issues involved in the management of specific problem areas in business. IV. Understands the social, technological, and natural environments within which moral issues in business arise. V. Describes the unethical practices in the marketplace. VI. Identifies the unethical behavior of the individuals in the workplace. |
1st Week: Ethics and Business 2nd Week: Ethical Principles in Business 3rd Week: Ethical Principles in Business (continued) 4th Week: The Business System: Government, Markets, and International Trade 5th Week: Ethics in the Marketplace 6th Week: Ethics and the Environment 7th Week: Midterm 8th Week: Ethics and the Environment (continued) 9th Week: The Ethics of Consumer Production and Marketing 10th Week: The Ethics of Consumer Production and Marketing 11th Week: The Ethics of Consumer Production and Marketing (continued) 12th Week: The Ethics of Job Discrimination 13th Week: The Individual in the Organization 14th Week: The Individual in the Organization (continued) |
Week | Subject | Related Preparation |
1) | 1st Week: Ethics and Business | |
2) | 2nd Week: Ethical Principles in Business | |
3) | 3rd Week: Ethical Principles in Business (continued) | |
4) | 4th Week: The Business System: Government, Markets, and International Trade | |
5) | 5th Week: Ethics in the Marketplace | |
6) | 6th Week: Ethics and the Environment | |
7) | 7th Week: Review | |
8) | 8th Week: Ethics and the Environment (continued) | |
9) | 9th Week: The Ethics of Consumer Production and Marketing | |
10) | 10th Week: The Ethics of Consumer Production and Marketing | |
11) | 11th Week: The Ethics of Consumer Production and Marketing (continued) | |
12) | 12th Week: The Ethics of Job Discrimination | |
13) | 13th Week: The Individual in the Organization | |
14) | 14th Week: The Individual in the Organization (continued) |
Course Notes / Textbooks: | Required Text: Business Ethics (2006, 6th edition), by Manuel G. Velasquez, Prentice Hall. |
References: | Optional Text: Managing Business Ethics (2011), by Linda K. Trevino and Katherina A. Nelson, Wiley. İş Hayatında Etik (2007), by Suna Tevrüz, Beta Yayınları, İstanbul. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 80 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 80 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 54 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 98 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |