NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA1012	Business Communications	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. HAVVA PINAR İMER
Course Lecturer(s):	Dr. Öğr. Üyesi AYLA ESEN Assoc. Prof. HAVVA PINAR İMER
Recommended Optional Program Components:	None
Course Objectives:	The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explain the role of verbal and written communication for day-to-day operations as well as for personal career success.
2. Describe and evaluate various listening approaches.
3. Explain and implement interpersonal skills to build positive relationships.
4. Analyze interview situations and act accordingly.
5. Describe various types of meetings and be able to conduct a meeting including preparation and follow- ups.

Course Content

The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Communication at Work	Adler et al. Ch. 1
2)	Communication, Culture and Work	Adler et al. Ch. 2
3)	Personal Skills: Listening	Adler et al., Ch. 3
4)	Personal Skills: Verbal & Nonverbal Messages	Adler et al., Ch. 4
5)	Personal Skills: Interpersonal Skills and Success	Adler et al., Ch. 5
6)	Personal Skills: Principles of Interviewing	Adler et al., Ch. 6
7)	Working in Groups: Leading and Working in Teams	Adler et al., Ch. 7
8)	Midterm Exam
9)	Working in Groups: Effective Meetings	Adler et al., Ch. 8
10)	Making Effective Presentations: Developing and Organizing the Presentation	Adler et al., Ch. 9
11)	Making Effective Presentations: Delivering the Presentation	Adler et al., Ch. 11
12)	Making Effective Presentations: Types of Business Presentations	Adler et al., Ch. 12
13)	How to Write Effective CVs
14)	Group Project Presentations

Sources

Course Notes / Textbooks:	Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education.
References:	Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 0
Homework Assignments	1	% 5
Project	1	% 25
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	10	2	20
Study Hours Out of Class	13	4	52
Presentations / Seminar	1	10	10
Project	1	25	25
Homework Assignments	1	5	5
Midterms	1	2	2
Paper Submission	1	41	41
Final	1	3	3
Total Workload			200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.