FILM AND TELEVISION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA1012	Business Communications	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. HAVVA PINAR İMER
Course Lecturer(s):	Dr. Öğr. Üyesi AYLA ESEN Assoc. Prof. HAVVA PINAR İMER
Recommended Optional Program Components:	None
Course Objectives:	The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explain the role of verbal and written communication for day-to-day operations as well as for personal career success.
2. Describe and evaluate various listening approaches.
3. Explain and implement interpersonal skills to build positive relationships.
4. Analyze interview situations and act accordingly.
5. Describe various types of meetings and be able to conduct a meeting including preparation and follow- ups.

Course Content

The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Communication at Work	Adler et al. Ch. 1
2)	Communication, Culture and Work	Adler et al. Ch. 2
3)	Personal Skills: Listening	Adler et al., Ch. 3
4)	Personal Skills: Verbal & Nonverbal Messages	Adler et al., Ch. 4
5)	Personal Skills: Interpersonal Skills and Success	Adler et al., Ch. 5
6)	Personal Skills: Principles of Interviewing	Adler et al., Ch. 6
7)	Working in Groups: Leading and Working in Teams	Adler et al., Ch. 7
8)	Midterm Exam
9)	Working in Groups: Effective Meetings	Adler et al., Ch. 8
10)	Making Effective Presentations: Developing and Organizing the Presentation	Adler et al., Ch. 9
11)	Making Effective Presentations: Delivering the Presentation	Adler et al., Ch. 11
12)	Making Effective Presentations: Types of Business Presentations	Adler et al., Ch. 12
13)	How to Write Effective CVs
14)	Group Project Presentations

Sources

Course Notes / Textbooks:	Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education.
References:	Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 0
Homework Assignments	1	% 5
Project	1	% 25
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	10	2	20
Study Hours Out of Class	13	4	52
Presentations / Seminar	1	10	10
Project	1	25	25
Homework Assignments	1	5	5
Midterms	1	2	2
Paper Submission	1	41	41
Final	1	3	3
Total Workload			200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society	4
2)	Having comprehensive knowledge regarding different media and branches of art	3
3)	Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area	1
4)	Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey	1
5)	Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product	2
6)	Being able to write a script ready to be shot	2
7)	Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8)	Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9)	Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10)	Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11)	Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white	3
12)	Having ethical values and a sense of social responsibility	5