FILM AND TELEVISION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4311	Strategic Management	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHMET ERKUŞ
Course Lecturer(s):	Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ
Recommended Optional Program Components:	None
Course Objectives:	Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course;
1. Knows the importance and necessity of strategic management in terms of institutions.
2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning.
3. To be able to analyze internal and external environment in order to create strategies.
4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation.
5. Strategies can be created with different perspectives and can use information about their implementation.
6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective.

Course Content

1st Week: Introduction.
2nd Week: Basic concepts of strategic management.
3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4th Week: Environmental scanning: Analyzing the macro-environment.
5th Week: Environmental scanning: Analyzing the competitive environment.
6th Week: Internal scanning: Organizational analysis.
7th Week: Strategy formulation: Situational analysis (SWOT).
8th Week: Midterm
9th Week: Generating alternative strategies using a SWOT matrix.
10th Week: The generic competitive strategies and cooperative strategies.
11th Week: Corporate strategy and directional strategy.
12th Week: International entry, stability and retrenchment strategies.
13th Week: Portfolio analysis.
14th Week: General wrap-up.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction.
2)	2nd Week: Basic concepts of strategic management.
3)	3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4)	4th Week: Environmental scanning: Analyzing the macro-environment:
5)	5th Week: Environmental scanning: Analyzing the competitive environment.
6)	6th Week: Internal scanning: Organizational analysis.
7)	7th Week: Strategy formulation: Situational analysis (SWOT).
8)	8th Week: Review
9)	9th Week: Generating alternative strategies using a SWOT matrix.
10)	10th Week: The generic competitive strategies and cooperative strategies
11)	11th Week: Corporate strategy and directional strategy
12)	12th Week: International entry, stability and retrenchment strategies.
13)	13th Week: Portfolio analysis.
14)	14th Week: General wrap-up.

Sources

Course Notes / Textbooks:

Required Texts:

Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill.

Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall.

References:

İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul.

Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık.

Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	5	% 15
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	108
Quizzes	5	10
Midterms	1	2
Final	1	2
Total Workload		162

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society	4
2)	Having comprehensive knowledge regarding different media and branches of art	3
3)	Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area	1
4)	Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey	1
5)	Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product	2
6)	Being able to write a script ready to be shot	2
7)	Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8)	Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9)	Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10)	Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11)	Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white	3
12)	Having ethical values and a sense of social responsibility	5