Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
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7) |
Review |
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8) |
Principles of Webpage Design |
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9) |
Changing Rules of Marketing, Advertising and PR |
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10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
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11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
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12) |
Search Engine Optimization |
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13) |
Mobile Marketing |
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14) |
The Future of e-Business |
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Program Outcomes |
Level of Contribution |
1) |
Have sufficient background in mathematics, science and artificial intelligence engineering. |
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2) |
Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. |
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3) |
Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. |
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4) |
Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. |
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5) |
Select and use modern techniques and tools necessary for engineering applications. |
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6) |
Design and conduct experiments, collect data, and analyse and interpret results. |
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7) |
Work effectively both as an individual and as a multi-disciplinary team member. |
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8) |
Access information via conducting literature research, using databases and other resources |
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9) |
Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. |
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10) |
Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. |
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11) |
Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. |
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12) |
Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. |
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13) |
Have a sense of professional and ethical responsibility. |
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14) |
Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |
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