Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
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7) |
Review |
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8) |
Principles of Webpage Design |
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9) |
Changing Rules of Marketing, Advertising and PR |
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10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
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11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
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12) |
Search Engine Optimization |
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13) |
Mobile Marketing |
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14) |
The Future of e-Business |
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Program Outcomes |
Level of Contribution |
1) |
Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems. |
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2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. |
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3) |
Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose. |
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4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively. |
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5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics. |
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6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills. |
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7) |
Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. |
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8) |
Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology. |
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9) |
To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety. |
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10) |
Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions. |
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