NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4113	Project Feasibility and Investment Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BAHAR KÖSEOĞLU
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to provide students a perfective what a project feasibility is and the items involed, also it provides students the expertise making effective investment decisions and managing it. It trains students in practice in the field of project feasibility and investment management so that they will be able to design and to manage the horizontal or vertical enlargements of a business. The course is divided into two parts such as Project Feasibility and Investment Management. At first part it will be given the basic theory about the project and interrelated & related items of it, then it will cover all necessary techniques like planning, budgetary considerations and feasibility techniques. The second part will focus on investment management and will teach the basic investment techniques, also it will provide necessary knowledge to make effective investment decisions and will provide to students the expertise to conduct the flow of management and control circles of an investment .

Learning Outcomes

The students who have succeeded in this course;
I.Definitions and General Principles involved in Project & Investment Management and Feasibility

II.The Elements Of Feasibility-The Dynamics of the Scope

III.The Elements Of Feasibility-The Dynamics of the Current Analysis, Requirements and Defining an Approach

IV.The Elements Of Feasibility- Techniques: Cost Analysis, Time Management, HR Management, The Cost Effects of Legal Duties, Identification of Resources and Environmental Conditions

V.The Elements of Feasibility- Budgeting, Risk Management

VI.The Elements of Feasibility-The Cost / Benefit analysis, Creating alternatives, Exit Planning

VII.Review and Conclusion-Sustainability Management

VIII.Investment Management & Developing Different Approaches to the Investment

IX.Investment Analysis-Navigating dynamics of the investor group, Integration of the activities & investment

X.Investment Analysis- Schedule Management, Planning, Budgeting and Control, Creating paths of investment for exit

XI.Investment Analysis- Human Resource management, Cost & Risk management, Communication Management, Establishing Sponsorship Relations in the group.

XII. Investment Analysis: Sustainability management at the means of life cycle.

Course Content

The theoretical base of the Project Feasibility and Investment Management will be given. The base will be supported via cases from the practical business life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Project & Investment Management and the Concept of the Feasibility
1)	Definitions and General Principles Involved It will be provided an overview of 1.the meaning of the vertical or horizontal enlargement of business and the place of the project, 2.the economics and the environments in which project takes place, 3.the code of budget, planning, control, risk management, human resource, cost, quality, management information system and sustainability.
2)	The Elements of Project Feasibility The Project Scope: Necessary knowledge for making definitive and to the point project scope. (+Case Study)
2)	The Elements of project Feasibility
3)	The Elements of project Feasibility
3)	The Elements of project Feasibility
3)	The Elements of Project Feasibility The Current Analysis, Requirements and Approach: Discovering of the current position in terms of current system, production, etc. and also the strengths and weaknesses of current approach. In addition basic knowledge of how requirement are defined regarding the project. Defining the approach which is satisfying the requirements and creating practical applications.
4)	The Elements of project Feasibility
4)	The Elements of Project Feasibility Evaluation Techniques: Cost Analysis, Time Management, Human Resource Management, Resource needs and Environmental position, The Cost Effects of Legal Duties, Project Schedule
5)	The Elements of project Feasibility
5)	The Elements of Project Feasibility Budgeting The principles of forecasting and estimation (+Case Studies)
6)	Project Feasibility The analysis of the estimated total cost of the project, the estimated alternatives to offer an economic comparison, the cost / benefit analysis
6)	The Project Feasibility
7)	The Project Feasibility
7)	Project Feasibility Review and Conclusion Conducting a review with all parties involved, review key points for the sustainability of the project, representing the project. A real experince will be handled.
8)	Review Mid Term
9)	Investment Management-General
9)	Definition of the term of investment management, Basic Investment Technologies&Technics: Developing different approaches according to the kind of investments
10)	Starting Tools: Navigating dynamics of the group in which the investment decision will take place, Identifying and defining the current environment of business including the legal environment and market, the basics of data and process flow, Coordination with technical group (machinery, equipment, etc.) (+Case Studies)
10)	Investment Analysis Techiques
11)	Planning & Budgeting and Control (+Case Studies)
11)	Investment Analysis Techiques
12)	Investment Analysis Techiques
12)	Cost and Risk Management (+Case Studies) Human Resource Management, Quality Management & Management Information System
13)	Investment Analysis Techiques
13)	Sustainability Management Structuring the investment program, restructuring the current functions of the business.
14)	Investment Management
14)	Application of managerial tools: Creation of general circle beginning of shareholders passing result and ending shareholders. Case study (+)

Sources

Course Notes / Textbooks:	Project Management: A Systems Approach to Planning, Scheduling and Controlling Harold Kerzner 9780470278703 ;
References:	Investment Project Design: A Guide to Financial and Economical Analysis with Constraints Lech Krowski and David Sussman 9780470913895; Project Management: A managerial approach Jack Meredith 9780470400265; Decision Analysis for Management Judgment Paul Goodwin and George Wright 9780470714393

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	1	% 10
Project	1	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	30	30
Homework Assignments	1	10	10
Midterms	1	25	25
Final	1	40	40
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.