BA3567 Principles of MarketingBahçeşehir UniversityDegree Programs CIVIL ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CIVIL ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA3567 Principles of Marketing Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Prof. Dr. ELİF OKAN
Recommended Optional Program Components: None
Course Objectives: This course is designed to familiarize participants with key marketing concepts and theories to effectively develop, evaluate, and implement marketing management strategies in dynamic environments. Emphasizing the evolving marketing landscape, the course will cover fundamental topics including the marketing concept, strategic planning, consumer behavior, and the elements of the marketing mix. Participants will explore segmentation, targeting, and positioning in depth. Learning will be reinforced through case studies and in-class discussions, with a focus on applying frameworks and conceptual tools to analyze problems and opportunities in marketing strategy development.

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, students will be able to:
1. Define the basic concepts and processes related to marketing
2. Understand the role and importance of marketing for businesses
3. Evaluate the relationship and differences between macro-micro environmental factors and marketing
4. Become knowledgeable about market segmentation, target market selection, and positioning.
5. Gain knowledge of the marketing mix (product, price, promotion, and distribution).

Course Content

The teaching methods of the course are Technology-Enhanced Learning, Lecture, Discussion.
Principles of Marketing course teaches the fundamental concepts, processes, and strategies of marketing. This course covers topics such as market research, target audience identification, and the marketing mix. Students will develop skills to create and implement effective marketing plans.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Chapter 1
3) Chapter 2 Quiz
4) Chapter 3 Quiz
5) Midterm 1 ONLINE
6) Chapter 7 Quiz
7) Chapter 8 Quiz
8) Mid Term 2 in class
9) Chapter 10 Quiz
10) Chapter 12 Quiz
11) Chapter 14 Quiz
12) Chapter 15 Quiz
13) Chapter 18 (creating competitive advantage) Quiz
14) Review

Sources

Course Notes / Textbooks: Kotler/Armstrong, Principles of Marketing, 18.edition, Global Edition. Pearson
References: Students are expected to register for the online book( https://www.pearson.com/mylab) . This book will be used for Marketing Management course next semester!!
So you will be using the same book for 2 courses.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 9 % 15
Midterms 2 % 40
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 12 36
Study Hours Out of Class 13 56
Homework Assignments 9 27
Midterms 2 4
Final 1 2
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3) Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4) Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively.
5) Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics.
6) Ability to work effectively within and multi-disciplinary teams; individual study skills.
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8) Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology.
9) To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions.