NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO4224	Industrial Organizations	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. EMİN KÖKSAL
Course Lecturer(s):	Assoc. Prof. EMİN KÖKSAL
Recommended Optional Program Components:	Optional Course Materials: videos, games, etc.
Course Objectives:	The course is about firms in markets. It focuses on firm behavior in imperfectly competitive markets. It analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. During the course we will approach this subject from both theoretical and applied perspectives.

Learning Outcomes

The students who have succeeded in this course;
1. Define market structure
2. Define market power
3. Analyze technology and costs
4. Analyze price discrimination under monopoly
5. Analyze product variety and quality under monopoly
6. Analyze quantity and price competition

Course Content

Market Structure & Market Power, Price Discrimination & Monopoly, Product Variety & Quality under Monopoly Static & Dynamic Games, Anti-competitive behaviors, Mergers

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction & Basic microeconomics
2)	Market Structure & Market Power
3)	Price Discrimination & Monopoly
4)	Product Variety & Quality under Monopoly
5)	Commodity Bundling & Tie-in Sales
6)	Static Games: Quantity v. Price Competition
7)	Review
8)	Dynamic Games: First & Second Movers
9)	Entry Deterrence & Predation
10)	Price Fixing & Repeated Games
11)	Horizontal Mergers
12)	Vertical & Conglomerate Mergers
13)	Vertical Restraints
14)	Advertising, Market Power & Information

Sources

Course Notes / Textbooks:	Industrial Organization: Contemporary Theory and Empirical Applications by PEPALL, RICHARDS and NORMAN (Blackwell Publishing, 2008, 4th edition)
References:	The Economist Businessweek HBR

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	8	% 25
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Quizzes	8	1	8
Midterms	1	20	20
Final	1	20	20
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.